Industry: 'Year of Growth'
Industry advisors are calling 2026 “The Year of Growth” for remodeling, urging firms to track leads, conversion and satisfaction rather than just revenue — and remodelers are reacting now to optimize operations. One firm, West Shore Home, has already hired a Chief Data & AI Officer to streamline workflows and lift customer experience. (proremodeler.com) (ciodive.com)
Mark Richardson published a Remodeling Mastery column on March 18, 2026, arguing that growth in 2026 will require a specific plan and team commitment rather than passive hope. (proremodeler.com)) ProRemodeler guidance and Richardson’s playbook name operational KPIs remodelers should measure: cost per lead, cost per appointment, lead‑to‑sale conversion rate and days‑to‑contract as actionable metrics to manage growth. (proremodeler.com)) A Q4 Thought Leaders roundtable of industry CEOs told ProRemodeler that 2025 was “lumpy,” with lead flow surging and stalling in waves, which executives said is driving investments in pipeline tracking and conversion tactics for 2026. (proremodeler.com)) The National Association of Home Builders projects residential remodeling activity will increase about 3% in 2026 and a further 2% in 2027 in inflation‑adjusted terms, a forecast advisors cite as justification for operational focus. (nahb.org)) West Shore Home announced Eppie Vojt as its Chief Data & AI Officer on Aug. 6, 2024, a hire the company and tech press say is charged with leading AI initiatives to improve employee efficiency and the customer experience. (prnewswire.com)) Company and press filings show West Shore now operates in 21 states, employs more than 3,000 people, says it’s on track for $1 billion in annual revenue, and has invested over $100 million in a proprietary, vertically integrated platform that embeds AI for scheduling, inventory and marketing attribution. (businesswire.com)) Taken together — Richardson’s KPI roadmap, NAHB’s growth projection, and West Shore’s $100M‑plus tech build and CDAO hire — the factual picture for 2026 is remodelers prioritizing lead management, conversion optimization and automated customer‑experience workflows. (proremodeler.com))
