Resale still accelerating
Vinted reported €1.1 billion in revenue for 2025, a 38% year‑over‑year jump even as profits dipped because the company invested heavily in growth. That surge in resale sales is one of the clearest consumer signals right now — it suggests appetite for value and circulation rather than straight full‑price luxury, which matters for how brands plan Q1 and beyond. (reuters.com) (theindustry.fashion)
Vinted just put up one of the clearest numbers in European retail: shoppers bought €10.8 billion worth of second-hand goods on its platform in 2025, and Vinted turned that into €1.1 billion in revenue. That is a 47% jump in goods sold and a 38% jump in revenue in a single year. (company.vinted.com) The surprise is that profit went the other way. Vinted said adjusted earnings before interest, taxes, depreciation, and amortization fell 5% to €151 million, and net profit fell 19% to €62 million because it spent more on expansion. (company.vinted.com) Those investments were not abstract. Vinted said it pushed harder into Germany, added more marketplace categories, expanded its Vinted Go delivery network into Portugal and Spain, and rolled out a Vinted Pay wallet to handle more payments itself. (company.vinted.com) That tells you what Vinted thinks the next fight is. It is no longer just a phone app for clearing out old clothes; it is trying to own more of the pipes underneath resale, from shipping labels to payment rails. (theindustry.fashion) The company also widened what people can trade. Reuters reported that 2025 growth came as Vinted expanded beyond fashion into categories including electronics and homeware, and launched in three new countries. (reuters.com) That category shift matters because resale gets bigger when it stops being only about dresses, trainers, and handbags. A marketplace that can move a lamp, a game console, and a jacket can pull more spending out of the full-price economy than a closet-cleanout app can. (reuters.com) Vinted’s model also helps explain why the numbers can scale so fast. Its price lists say sellers generally list for free, while buyers pay a protection fee on purchases, and in some markets Vinted charges extra for services like electronics verification. (vinted.com) (vinted.co.uk) That fee structure has already drawn scrutiny. In June 2024, the European Commission said Vinted agreed to improve pricing information after complaints about how total prices and ranking practices were shown to consumers. (ec.europa.eu) Even with that pressure, Vinted kept growing through 2024 and 2025. The company said revenue rose 36% in 2024, then 38% in 2025, which means this was not a one-off spike from a weak year but a two-year run of very fast expansion. (company.vinted.com 1) (company.vinted.com 2) The retail signal inside those numbers is simple. When a marketplace built around used goods can grow goods sold by nearly half in one year, while spending heavily to build its own delivery and payments stack, it suggests shoppers are still chasing value and brands are competing not only with each other, but with the resale market sitting one tab away. (company.vinted.com) (reuters.com)
