Fendi Baguette reissued
- Fendi unveiled the Baguette 26424 Re-Edition at Milan Design Week, referencing the original 1997 model. (elle.com) - The relaunch includes 20 styles total, with six styles available specifically in Milan. (elle.com) - The piece shows fashion leaning on archives and collectible re-editions during this year’s Milan programming. (elle.com)
Fendi used Milan Design Week 2026 to bring back the Baguette 26424, a reissue tied to the bag’s original 1997 style code. (fendi.com) The house said Maria Grazia Chiuri presented 20 Baguette re-editions from the Fall/Winter 2026-27 collection during the Milan event. Fendi’s Italian site said the rollout began at its Montenapoleone boutique in Milan, with 14 more re-editions set for IFC in Shanghai and on 57th Street in New York. (fendi.com 1) (fendi.com 2) Six of the 20 styles were reserved for Palazzo Fendi in Milan during Design Week, according to event coverage and Fendi-linked writeups of the installation. The display used crate-like packaging and video to present the bags more like art objects than standard store stock. (initaly.it) (flaunt.com) The reissue is built around the number 26424 because that was the first model code assigned to the Baguette when the bag debuted in 1997. Fendi’s product pages say the new version keeps the signature FF buckle and adds an adjustable removable handle and shoulder strap. (fendi.com) (theimpression.com) That matters because the Baguette is not just another archive pull. Silvia Venturini Fendi designed it in 1997, and the bag became one of fashion’s early “It bag” symbols after its late-1990s and early-2000s run through pop culture, including *Sex and the City*. (wikipedia.org 1) (wikipedia.org 2) Milan Design Week also gave luxury brands a stage far beyond furniture fairgoers. Forbes listed Fendi among the brand exhibitions worth seeing this year, alongside installations from Gucci and Rubelli, showing how fashion labels are using FuoriSalone as a marketing and cultural calendar date. (forbes.com) Fendi framed the launch as a “celebration of personality,” but the commercial logic is clearer in the format: limited re-editions, city-specific availability, and a museum-style presentation for a bag with nearly 30 years of brand equity. The company’s own campaign pages describe the pieces as re-editions to be “cherished,” while the Milan installation cast the Baguette as a collectible heirloom. (fendi.com) (flaunt.com) The next stop is retail, not just nostalgia. After Milan, Fendi said the Baguette 26424 Re-Edition would continue to Shanghai and New York, turning a 1997 handbag code into a 2026 international rollout. (fendi.com) (flaunt.com)
