ATTACK SHARK partners with Cloud9 LoL

ATTACK SHARK said on September 5 that it had signed a strategic partnership with Cloud9 focused on the esports organization’s League of Legends team. The announcement was published through PR Newswire in English and mirrored in other languages, including French and German. ATTACK SHARK described the deal as a sponsorship and equipment partnership tied to Cloud9’s LoL roster. Cloud9’s public team page continued to list the squad under its existing Kia-backed identity as of Tuesday. ### What exactly did ATTACK SHARK announce? PR Newswire carried ATTACK SHARK’s release saying the gaming-peripherals brand had formed a strategic partnership with Cloud9 around the organization’s League of Legends team. The company said the arrangement would include support for training and competition preparation through ATTACK SHARK gaming peripherals, along with branding and promotional activity tied to the roster. (prnewswire.com) The ATTACK SHARK partnership page also frames the tie-up around Cloud9’s LoL program rather than the wider organization. That page says the team will use ATTACK SHARK’s products and presents the deal as a brand collaboration built around competitive play and fan-facing content. ### Why is the League of Legends team the center of the deal? Cloud9’s own team page describes its League of Legends roster as one of the organization’s cornerstone properties. (prnewswire.com) The page says the team debuted in 2013 and has won six LCS championships while making 10 League of Legends World Championship appearances. Those results help explain why a peripherals maker would focus on that roster for visibility. (attackshark.com) ATTACK SHARK’s partnership page uses the same competitive record in presenting the deal, linking the brand to a team with an established history in North American League of Legends. ### Does this replace Cloud9’s existing naming-rights deal? Cloud9’s current League of Legends page still says the team competes as Cloud9 Kia. (cloud9.gg) A separate Cloud9 announcement about Kia described that company as the team’s entitlement partner. ATTACK SHARK’s release does not say it is replacing that arrangement. The materials reviewed for this story describe ATTACK SHARK as a strategic partner and hardware sponsor for the LoL team, while Cloud9’s public-facing team branding remained unchanged on Tuesday. (attackshark.com) ### What does Cloud9’s partner roster look like now? (cloud9.gg) Cloud9’s partners page says the organization works with collaborative partners and sponsors across its business. The page does not, in the material reviewed, spell out the ATTACK SHARK deal in detail, but it shows the organization’s broader sponsorship model and supports the view that the new agreement fits into an existing commercial portfolio rather than standing alone. (prnewswire.com) ATTACK SHARK’s own materials place the company in the gaming-hardware category, making the partnership a product-and-branding play as much as a team sponsorship. The announcement emphasizes peripherals, training support and co-branded promotion rather than tournament scheduling or roster changes. (cloud9.gg) ### What changes next for fans and the team? As of Tuesday, Cloud9’s League of Legends page still carried the Cloud9 Kia name and historical team profile. No release reviewed for this story announced a change to the team’s competitive calendar, roster or league participation. The next visible step is likely to be joint marketing and product placement around the team. ATTACK SHARK’s release and partnership page both point to branded promotions and equipment support as the first concrete outputs of the agreement, with Cloud9’s LoL roster serving as the named participant. (prnewswire.com) (cloud9.gg)