Traeger to sell grills at Lowe's in 2027

Traeger said on August 5 that it will begin loading products into Lowe’s stores in the fourth quarter of 2026, with a full nationwide retail launch planned for spring 2027. The announcement came in the grill maker’s second-quarter earnings release, where Traeger also cut its 2026 revenue outlook while keeping its adjusted EBITDA guidance intact. CEO Jeremy Andrus said the Lowe’s agreement is among the company’s biggest recent distribution expansions. Lowe’s already lists some Traeger products online, but the new plan points to a broader in-store rollout. ### What exactly did Traeger announce? Traeger’s August 5 earnings release said the company is adding Lowe’s as a new distribution partner and will start the initial load-in in Q4 2026 before a full launch in spring 2027. In the same release, Andrus said the partnership would broaden access to the brand and support long-term growth. (investor.wedbush.com) CookOut News, which cited Traeger’s earnings call, reported that products would be loaded into Lowe’s stores in the fourth quarter and that the broader rollout would follow in spring 2027. That matches the timing Traeger outlined in its investor materials. ### Why is Lowe’s a notable new outlet for Traeger? (investor.wedbush.com) Lowe’s is one of the largest U.S. home-improvement chains, and its store base gives Traeger a new national in-store channel for grills and outdoor cooking products. Lowe’s already has Traeger-branded items on its website, including pellet grills, accessories and pellets, which suggests the relationship has already started online ahead of the wider store rollout. (cookoutnews.com) Traeger’s March 31, 2025 annual filing said its retailers included Ace Hardware, Amazon, Costco, The Home Depot and Best Buy, among others. The addition of Lowe’s expands that list and comes as outdoor-cooking brands continue to jockey for placement across big-box and specialty retail channels. ### What did Traeger say about why it is doing this now? (lowes.com) Jeremy Andrus said in the earnings release that 2026 is a “transition period” as the company executes Project Gravity and adjusts its distribution strategy. He said the Lowe’s deal, together with early performance from the Westwood and Irontop product lines, would broaden access to the brand and strengthen Traeger’s position in underpenetrated markets. (sec.gov) Traeger also said “increased near-term channel impacts associated with our distribution strategy” were among the factors affecting current results. That language indicates the company is reshaping where and how it sells products even as it looks for growth in 2027. ### What else was happening at Traeger when it disclosed the Lowe’s plan? (investor.wedbush.com) Traeger reported second-quarter revenue of $120.2 million, down 17.4% from a year earlier, while grill revenue fell 17.0% to $61.6 million. Net loss widened to $8.6 million from $7.4 million a year earlier, though adjusted EBITDA rose 21.0% to $17.3 million and free cash flow reached $26.5 million. (investor.wedbush.com) The company’s investor relations page said it released second-quarter results on August 5 and held its earnings conference call that day at 4:30 p.m. Eastern. Traeger’s stock page showed shares trading at $57.56 around midday on August 6, down more than 15% on the session. ### What should shoppers and investors watch next? Q4 2026 is the first concrete milestone, because that is when Traeger said Lowe’s store load-in will begin. (investor.wedbush.com) Spring 2027 is the next named date range, when Traeger plans the full nationwide launch across Lowe’s stores. Traeger’s next public updates are likely to come through its investor relations site, earnings materials and SEC filings. (investors.traeger.com) Lowe’s product pages already show Traeger merchandise online, and those listings may offer an early read on how the assortment develops before the in-store rollout starts. (investors.traeger.com) (investor.wedbush.com)