AgentPass Rebrands as Paz.ai

San Francisco-based AgentPass, founded in 2025, has rebranded as Paz.ai. The company, which currently has seven employees, is positioning itself as a critical infrastructure layer for "agentic commerce." This emerging sector focuses on AI-driven autonomous systems that handle sourcing, evaluation, and purchasing on behalf of consumers. The core problem Paz.ai aims to solve is the current invisibility of most retailers' product catalogs to AI shopping agents like ChatGPT and Perplexity. The platform works by ingesting existing product feeds from major e-commerce platforms such as Shopify, Adobe Commerce, and Salesforce Commerce Cloud. It then translates this data into AI-native formats compatible with protocols like OpenAI's ACP and Google's UCP. Paz.ai's platform offers three main capabilities: ensuring products are surfaced in AI agent responses (AI visibility), structuring product data for how AI reasons and makes recommendations (AI optimization), and allowing for purchases to be completed within the conversational interface (in-chat checkout). This move comes as an estimated 50 million shopping queries are already occurring daily on ChatGPT alone. The startup has secured early-stage venture capital funding from Cervin Ventures and Mayfield Fund, with the deal closing on January 1, 2025. While the specific amount has not been disclosed, the backing from established investors highlights confidence in the agentic commerce market. The rebranding and mission focus tap into a rapidly growing trend. Morgan Stanley has projected that agentic commerce could capture between $190 billion and $385 billion of the U.S. e-commerce market by 2030. This parallels the early days of mobile commerce, which saw early adopters gain a significant market advantage. The company is led by CEO Dor Shany. While details on the broader founding team are not prominent, the company's focus is on enabling mid-market and enterprise retailers to adapt to this new AI-driven shopping landscape without needing to undertake significant internal engineering projects.