Macy's Flower Show Returns to NYC

Macy’s Flower Show reopened at Herald Square on Thursday, April 23, turning the store’s main floor into a free public floral installation through Sunday, May 10. (macys.com) The 2026 edition is called “Homegrown,” and Macy’s says it is built around “America’s gardens” with regional botanicals, floral art and visual storytelling at the Manhattan flagship. (macysinc.com) At 151 West 34th Street, the show runs daily from 10 a.m. to 9 p.m., according to the Herald Square store page and the event listing. (macys.com) Macy’s says this is the 51st year of the Flower Show at Herald Square, making it one of the retailer’s longest-running in-store spring events. (macysinc.com) This year’s installation leans harder into branded experiences inside the display. Macy’s says Valentino Beauty has built a “Born in Roma Palazzo” on the mezzanine with fragrance-focused rooms and interactive elements. (macysinc.com) The main floor also includes a floral display by Effy Fine Jewelry, and Macy’s is using the show to anchor a wider calendar of spring shopping events, beauty demos and Mother’s Day promotions. (macys.com) Time Out called the show a “petal-packed tribute” and reported that Macy’s is tying the run to styling events, beauty demonstrations and other in-store activities ahead of Mother’s Day. (timeout.com) The event now stretches beyond New York. Macy’s said a new pop-up Flower Show opened at its State Street store in Chicago on April 16 and runs through May 10. (macysinc.com) For visitors, the appeal is simple: a no-ticket spring display inside one of Midtown’s busiest department stores, open on store hours instead of museum hours. The flowers are back, and Herald Square is using them to pull shoppers upstairs. (macys.com)