Founder memoir: 'Buildit'
Blinkit’s Albinder Dhindsa released a book titled Buildit that chronicles his startup journey and decision-making, joining a growing set of founder-authored narratives. The release underscores how founders are codifying playbooks that can shape recruiting, culture and investor conversations. (businesstoday.in)
A grocery app founder has turned 10-minute deliveries into a 224-page management manual. Albinder Dhindsa’s new book, *Buildit*, is being published by HarperCollins India on April 15, 2026, and sold through bookstores, Amazon, and Blinkit itself. (harpercollins.co.in) The timing is not random. Dhindsa is not just Blinkit’s cofounder; Business Today and The Economic Times describe him as chief executive of Eternal, the parent company that houses both Zomato and Blinkit. (businesstoday.in) (economictimes.indiatimes.com) The book is about Blinkit, but the company did not start as Blinkit. It began as Grofers in 2013, then rebranded in December 2021 after shifting from scheduled grocery delivery to quick commerce, which means stocking nearby mini-warehouses so orders can reach homes in minutes instead of the next day. (economictimes.indiatimes.com) (archives.nseindia.com) That model works like putting a convenience store inside a spreadsheet. In Zomato’s June 24, 2022 shareholder note on the Blinkit deal, Blinkit said its dark stores carried about 4,000 stock keeping units, sat within a delivery radius of less than 2 kilometers, and were producing average delivery times of under 15 minutes in May 2022. (archives.nseindia.com) The pivot was big enough that Zomato bought the company months later. The all-stock acquisition announced on June 24, 2022 valued Blinkit at about $568 million, turning a former partner into a core bet inside what is now called Eternal. (archives.nseindia.com) (economictimes.indiatimes.com) By the time Dhindsa is publishing the book, Blinkit is no longer a side project. Eternal’s 2024-25 annual report says Blinkit was operating in 153 cities as of March 31, 2025, which turns a founder memoir into a record of decisions behind a national logistics network. (eternal.com) HarperCollins is selling the book as a look at “decision-making in uncertainty,” and that phrase tells you what this genre is for. Founder books are less autobiography than internal memo made public: why the company changed models, what trade-offs it made, and which mistakes the founder now wants future employees and investors to understand. (harpercollins.co.in) You can see that pattern inside Eternal already. The Economic Times notes that Dhindsa’s book follows *Unseen*, a 2025 book on Zomato written by Megha Vishwanath, the company’s vice president of operations, so the group is starting to document its own operating history in book form, not just in earnings calls and investor decks. (economictimes.indiatimes.com) That makes *Buildit* part of the business itself. A company that once had to explain why groceries could arrive in 10 minutes is now packaging its choices, language, and myths into something recruits can read, founders can copy, and investors can quote back in meetings. (harpercollins.co.in) (businesstoday.in)
