ASUS lists ROG Astral GeForce RTX 5090 Edition 20 at €6,499 in EU store

ASUS’s ROG Astral GeForce RTX 5090 Edition 20 is appearing in Europe at a price point that puts it among the most expensive consumer graphics cards now publicly listed. eTeknix reported on July 9 that the card had been listed at €6,499.95 on a European retail site, with product images and marketing copy attached to the listing. Other hardware outlets, including VideoCardz and Guru3D, separately identified the retailer as French seller LDLC and cited the same €6,499.95 figure. The ASUS product page for the model is already live on the company’s ROG site. ASUS describes the card as the “ROG Astral GeForce RTX 5090 Edition 20” and says it includes a curved AMOLED display, a transparent glass backplate, quad-fan cooling and power draw of up to 800 watts through dual-power input. (videocardz.com) ### Which store is actually showing the €6,499.95 price? French retailer LDLC is the store most frequently cited in follow-up coverage of the listing. VideoCardz reported that LDLC added the ASUS limited-edition card to its store at €6,499.95, and TweakTown reported the same price in Europe for the Edition 20 variant. (rog.asus.com) July 9 coverage from eTeknix matched that number and said the listing included product images and technical blurbs. Guru3D also described the retailer appearance as the clearest indication yet of launch pricing for the anniversary model. ### What is “Edition 20” supposed to be? ASUS has tied the card to the 20th anniversary of its Republic of Gamers brand. (videocardz.com) VideoCardz reported in late June that ASUS had confirmed pricing and availability for the first ROG Edition 20 products in Germany, Austria and Switzerland, and listed the Astral GeForce RTX 5090 32GB GDDR7 OC Edition 20 at €5,799 in that earlier regional pricing material. (guru3d.com) The ASUS ROG page positions the card as a showcase product rather than a standard board-partner refresh. ASUS says the model carries a 6.67-inch 2K curved AMOLED display, detachable high-power adapter support and premium materials intended to highlight the anniversary design. ### Why does the retail number matter if ASUS had already shown another price? (videocardz.com) The gap between €5,799 and €6,499.95 is one reason the listing drew attention. VideoCardz said ASUS’s DACH-region pricing pointed to €5,799, while the later French retail listing appeared roughly €700 higher. Pause Hardware, a French outlet, also highlighted that difference and said LDLC showed availability within seven days. (rog.asus.com) European retail prices can diverge from vendor-announced figures because of taxes, channel markups and launch timing. None of the cited reports established that €6,499.95 would be the final or universal price across all markets. ### What hardware is ASUS claiming for this card? (videocardz.com) ASUS says the Edition 20 version is based on the GeForce RTX 5090 platform and supports up to 800 watts of power. The company’s product page lists quad-fan cooling, liquid metal, a vapor chamber and dual-power input via a detachable adapter plus a 12V-2x6 cable. (digitalcitizen.life) TechPowerUp’s database entry for the model lists 32GB of GDDR7 memory and identifies it as an ASUS ROG Astral RTX 5090 Edition 20 variant. ### What should readers watch next? Late July or early August was the shipping window cited by VideoCardz in its earlier report on ASUS’s DACH rollout. LDLC’s product page, as cited by multiple hardware outlets, is the most immediate signal for whether the €6,499.95 listing becomes an actual in-stock retail sale or is revised before launch. (rog.asus.com) (videocardz.com) (techpowerup.com)