Whoop valuation soars
Whoop’s valuation hit $10.1 billion in 2026 — an 81x jump since Kevin Durant’s initial investment in 2017 — underscoring investor appetite for screenless fitness wearables (sportico.com). The surge comes as rivals and big tech eye more advanced, non‑screen wearables for continuous health metrics (indianexpress.com).
WHOOP closed a $575 million Series G led by Collaborative Fund, announced March 31, 2026. (businesswire.com) The funding round listed participation from Qatar Investment Authority, Mubadala Investment Company, Abbott, Mayo Clinic and other institutional backers alongside athlete investors including Cristiano Ronaldo, LeBron James and Rory McIlroy. (businesswire.com) WHOOP reported more than 2.5 million members globally, 2025 bookings up 103% year-over-year, and that it exited 2025 at a $1.1 billion run rate while operating cash-flow positive. (businesswire.com) The company launched WHOOP 5.0 and WHOOP MG on May 8, 2025, marketing them for continuous 24/7 wear, and CNBC reported the models deliver about 14 days of battery life with membership tiers starting around $199. (businesswire.com) (cnbc.com) Bloomberg reported on April 1, 2026 that Alphabet’s Google is developing a screenless Fitbit fitness band aimed to compete with screenless wearables like WHOOP, with a planned release later in 2026. (bloomberg.com) WHOOP’s latest round follows a $200 million Series F led by SoftBank Vision Fund 2 in 2021 that valued the company at $3.6 billion, and multiple outlets have described the Series G as positioning WHOOP for an eventual public listing. (prnewswire.com) (bloomberg.com)
