Flexport adds SCO to Control Tower
Flexport launched a Supply Chain Optimization (SCO) tool inside its Control Tower suite and is hosting a webinar on April 2 to showcase real‑time, AI‑driven freight spend reduction. The move signals platform vendors doubling down on margin capture tools for shippers. (x.com)
The Supply Chain Optimization page says the tool analyzes live booking and order data to recommend higher container utilization and alternative routings that meet must-arrive-by dates while lowering cost and carbon footprint. (flexport.com) Flexport’s Control Tower marketing states early customers who adopted the suite saved up to 10% on freight costs. (flexport.com) Flexport rolled Control Tower and the SCO capability into a broader Winter 2025 product release that introduced more than 20 AI‑powered products, including Flexport Intelligence and an AI Insights Builder announced Feb. 24, 2025. (prnewswire.com) The webinar description highlights demos combining real‑time booking data with AI recommendations and an “automation with guardrails” workflow where in‑platform suggestions appear for team approval. (sourcealliance.net) Flexport’s product materials emphasize that Control Tower can be used for shipments moved by other carriers or forwarders, letting shippers apply SCO recommendations across third‑party contracts and direct carrier bookings. (flexport.com) Marketing assets and demos show SKU‑level track‑and‑trace visibility combined with a machine‑learning based consolidation and routing engine aimed at optimizing air and ocean flows. (youtube.com)
