OpenAI rolls out rate cards

OpenAI has started publishing plan-by-plan rate cards for ChatGPT and Codex as it shifts more of its business customers onto usage-based pricing. (help.openai.com 1) (help.openai.com 2) The new ChatGPT Business and Enterprise or Edu rate card says GPT-5.4 Thinking costs 10 credits per message, GPT-5.4 Pro costs 50, Agent costs 30, Deep Research costs 50 per task, Images cost 5 per generation, and Voice costs 5 per minute. GPT-5.3 Instant is listed as unlimited, and OpenAI says one prompt and response count as a single message. (help.openai.com) OpenAI also changed how Codex is billed on April 2, 2026, moving new and existing Plus, Pro, and Business customers, plus new Enterprise customers, from per-message pricing to token-based pricing. The Codex card lists GPT-5.4 at 62.50 credits per 1 million input tokens and 375 credits per 1 million output tokens, and says Fast mode uses 2 times as many credits. (help.openai.com) The company says ChatGPT Business and ChatGPT Enterprise now have two seat types: a standard ChatGPT seat and a Codex-only seat. OpenAI says those options took effect on April 2, 2026, and are not available on ChatGPT Edu, Teacher, or Healthcare plans. (help.openai.com) This is a change in how OpenAI sells workplace access. Business users still get per-seat limits first, then draw from a shared credit pool if the workspace has bought credits, while Enterprise and Edu customers buy a shared credit pool at the contract level. (help.openai.com) OpenAI says some customers are still on older pricing and should keep using the legacy Codex rate card until migration. The Codex help page says the company will move those plans to the new rates “in the upcoming weeks.” (help.openai.com) The new rate cards arrive as OpenAI tests a second consumer revenue stream in the United States. Its ads help page says ads began testing on February 9, 2026, for Free and Go users in the United States, while Plus, Pro, Business, Enterprise, and Edu accounts do not get ads. (help.openai.com) Reuters reported on April 14 that some OpenAI investors are questioning the company’s $852 billion valuation as it pushes further into enterprise sales and competes with Anthropic and Google. Reuters said the Financial Times reported that some investors think the strategy changes could leave OpenAI more exposed while it prepares for a possible initial public offering as early as 2026. (uk.finance.yahoo.com) OpenAI’s own help pages frame the pricing shift as a way to meter expensive features more directly. The result is that ChatGPT’s workplace plans now look less like flat software subscriptions and more like cloud bills, with seats, pooled credits, and model-specific rates all on the same invoice. (help.openai.com 1) (help.openai.com 2)