Guardforce AI Extends Partnership with Sportswear Brand

Guardforce AI's smart retail solution combines AI-powered CCTV surveillance with RFID-based inventory management systems. This integrated approach helps retailers manage inventory, reduce theft, and analyze customer foot traffic to optimize store layouts for increased sales. The technology has been shown to significantly decrease inventory errors and reduce the need for manual labor. The partnership with the global sportswear brand in Thailand began with a proof of concept in mid-2025, followed by the deployment of AI camera systems in 13 stores later that year. The current extension will see Guardforce AI's full smart retail solutions implemented in five more locations in 2026 and an additional store in 2027. While the sportswear brand remains unnamed, Guardforce AI has a significant presence in Thailand, serving approximately 7,000 retail locations with its various services as of May 2024. The company is a major player in the cash logistics sector in the country, holding long-term contracts with major financial institutions like the Government Savings Bank. The adoption of AI and RFID technologies in retail has shown tangible returns on investment. Studies have indicated that AI-driven inventory management can lead to a 98% or higher accuracy rate. Furthermore, AI-powered surveillance has been reported to reduce theft incidents by as much as 90%. For retailers, this translates to reduced shrink, improved margins, and a better customer experience through optimized stock availability. This move is part of a broader trend of retailers investing heavily in AI to gain a competitive edge. The global market for retail AI is projected to grow substantially, with applications ranging from personalized customer experiences to supply chain optimization. The investment by a major sportswear player signals a growing recognition of these technologies as essential for modern retail operations. On February 20, 2026, Guardforce AI's board authorized a share repurchase program of up to $5 million, signaling confidence in the company's long-term growth potential in both its established logistics services and its expanding AI and robotics ventures.