Donna Karan unveils Fall 2026 campaign

Donna Karan New York and DKNY rolled out separate Fall 2026 campaigns on September 2 and September 1, respectively, putting Kendall Jenner, Iris Law and Amelia Gray at the center of the brands’ latest advertising ahead of New York Fashion Week. Donna Karan New York said Wednesday that Jenner stars in a campaign photographed by Mert Alas across New York City. DKNY said Tuesday that Law and Gray front its Fall 2026 campaign in images shot around the city by Mikael Jansson. The releases land eight days before the CFDA’s official New York Fashion Week schedule opens on September 10. ### Why are there two campaigns at once? Donna Karan New York and DKNY are separate labels under the same fashion group, and each issued its own Fall 2026 campaign materials this week. Donna Karan New York positioned Jenner as the face of its higher-end line, while DKNY presented Law and Gray as a paired cast for its more youth-oriented branding. (markets.businessinsider.com) September 1 and September 2 are the publication dates attached to the two campaign announcements distributed through GlobeNewswire syndication and mirrored on financial news sites. The Donna Karan New York release said its campaign launched on September 2 across the brand’s social channels, while the DKNY release was dated September 1 in New York. (markets.businessinsider.com) ### What did Donna Karan say about the Kendall Jenner campaign? Donna Karan New York said Kendall Jenner’s campaign was photographed by Mert Alas and marked the first time since the brand’s relaunch that a campaign unfolded across what it called iconic New York City locations. The company said the city’s “energy, texture, and light” serve as an extension of the collection. (finviz.com) Mert Alas was also cited in coverage that linked the imagery to Donna Karan’s late-1980s visual history. MSN, citing campaign materials, said the new images reference a late-1980s campaign by Dennis Piel featuring Rosemary McGrotha. ### What is DKNY doing differently with Iris Law and Amelia Gray? DKNY said Iris Law and Amelia Gray appear in “twinning looks” styled in different ways, framing the campaign around what the brand called “two perspectives” and “one shared style language.” The company’s campaign page features the duo in coordinated outerwear, handbags and street-set images tied to shoppable Fall 2026 products. (markets.businessinsider.com) (msn.com) Mikael Jansson photographed the DKNY campaign in New York City, according to the company’s release and follow-up fashion coverage. Design Scene reported that creative direction came from Trey Laird and styling from Clare Richardson, details that match the visual emphasis on coordinated but individualized looks. ### Why did the brands release these images now? (dkny.com) The CFDA’s preliminary September 2026 official New York Fashion Week schedule runs from Thursday, September 10, through Tuesday, September 15, and includes 70 runway shows and presentations. The schedule opens with Henry Zankov’s debut collection as artistic director for Diane von Furstenberg and closes with Thom Browne, the CFDA said. (finance.yahoo.com) September campaign launches often arrive just before the New York shows begin, when brands are competing for attention across fashion media, social platforms and outdoor placements. Donna Karan New York said its Jenner campaign will be amplified through digital, print and outdoor advertising. ### What comes next? September 10 is the next fixed date in the calendar, when the CFDA’s official New York Fashion Week schedule begins in New York. (cfda.com) Donna Karan New York’s Kendall Jenner campaign is already live on the brand’s social channels, and DKNY’s Fall 2026 campaign is live on the company’s website with Iris Law and Amelia Gray. (finviz.com)