Netflix lists Assassin's Creed, BioShock, Monopoly projects

Netflix used its May 13 upfront in New York to put franchise intellectual property alongside star-led films and series as it pitched advertisers for the year ahead. The company’s presentation and related coverage this week pointed to a slate that included projects tied to Ubisoft’s Assassin’s Creed, 2K’s BioShock and a Monopoly reality competition series. (about.netflix.com) Amy Reinhard, Netflix’s president of advertising, said at the event that the company’s ads business had moved from proving durability to establishing itself as “a formidable one.” Netflix said its ad-supported plan now reaches more than 250 million global monthly active viewers and that more than 80% of ads members watch every week. (netflix.com) Tudum, Netflix’s editorial site, framed the event around a “get closer” theme and published backstage images on May 15 showing Jennifer Lopez, John Cena, Millie Bobby Brown, Ted Sarandos and other talent at the presentation. Variety separately reported on Netflix’s use of recognizable stars and established franchises in its upfront pitch. (netflix.com) ### Where do Assassin’s Creed, BioShock and Monopoly stand right now? Assassin’s Creed is the furthest along of the three projects Netflix highlighted. Tudum said on April 1 that the live-action series had begun production in Rome, Italy, and that the story is set in 64 A.D. in the Roman Empire. (about.netflix.com) The series is the first developed under Netflix’s partnership with Ubisoft for Assassin’s Creed. BioShock remains in the film pipeline. Netflix announced in February 2022 that it was partnering with 2K and Take-Two Interactive on a live-action adaptation, and in August 2022 said Francis Lawrence would direct and Michael Green would write the screenplay. (netflix.com) Monopoly is an unscripted project rather than a scripted adaptation. Variety reported in April 2025 that Netflix had landed a Monopoly competition series after a bidding process and described it as a large-scale social-experiment contest built around alliances and betrayals. (netflix.com) ### What did Netflix actually show advertisers this week? Netflix’s own recap did not list every title shown onstage, but it said the May 13 event at Sunset Pier 94 Studios in New York previewed upcoming films, series and live events. Tudum said Lopez and Brett Goldstein presented footage from Office Romance, while executives also disclosed updates including Bridgerton Season 5 for 2027 and Grown Ups 3 being in the works. (about.netflix.com) Amy Reinhard used the presentation to emphasize scale and ad inventory. Netflix said new ad inventory tied to podcasts and vertical video will be available globally in 2027, and that the ads plan will expand to 15 additional countries starting in 2027. (variety.com) ### Why are game adaptations showing up in an ad-sales event? Netflix has spent several years building a cross-category slate that mixes films, series, live events and games. In a January 2026 slate announcement, the company said its 2026 lineup would span “series, films and games,” giving advertisers and viewers multiple entry points into the same franchises and fan communities. (netflix.com) The game-related projects on display also come with built-in audience recognition. Tudum said the Assassin’s Creed franchise has sold more than 230 million units, while Netflix said the BioShock series has sold more than 39 million copies worldwide. (about.netflix.com) ### Which stars did Netflix put around that pitch? Tudum’s May 15 photo package showed the breadth of the lineup Netflix brought to the room. The site named Millie Bobby Brown, Jennifer Lopez, Hasan Minhaj, John Cena, Ted Sarandos and members of the 1999 U.S. Women’s World Cup team among those appearing at the upfront. (about.netflix.com) Jennifer Lopez was there in support of Office Romance, and John Cena is tied to the upcoming Netflix comedy film Little Brother, which Tudum unveiled on May 13. Millie Bobby Brown used the event to talk about Enola Holmes 3, according to Tudum’s recap. (netflix.com) ### What comes next for these projects? Assassin’s Creed has the clearest near-term production milestone because filming is already underway in Italy. Tudum said the series will continue production primarily at Cinecittà Studios and that additional cast members include Noomi Rapace, Sean Harris and Ramzy Bedia. (netflix.com) BioShock’s next public milestone is likely a casting, production-start or release-date announcement, because Netflix’s latest official update still identifies Lawrence as director and Green as writer. Monopoly remains earlier-stage on the unscripted side, with trade reporting pointing to a competition format but no premiere date yet announced by Netflix. (netflix.com) (about.netflix.com) (netflix.com)