Coupang sold 13-inch M5 iPad at 830,000 won

Coupang briefly sold Apple’s 13-inch iPad Pro with the M5 chip for about 830,000 won, even though the model’s listed price was 2,399,000 won. (en.sedaily.com) Seoul Economic Daily reported the pricing glitch appeared on Coupang on April 27 and lasted about 10 minutes before the price was corrected. About 200 units sold during that window. (en.sedaily.com) The product was Apple’s top-tier 13-inch iPad Pro M5 configuration, and the mistaken price cut the cost by roughly 1.57 million won, or about two-thirds. Buyers later posted reviews saying they actually received the tablets. (en.sedaily.com) In South Korea, online pricing mistakes can turn into consumer disputes if orders are canceled after payment or if a platform tries to reverse completed sales. This case drew attention because deliveries were confirmed after the listing disappeared. (en.sedaily.com) The incident also hit as Coupang was already facing pressure over consumer trust. Earlier this month, South Korea’s Consumer Dispute Mediation Committee opened group mediation tied to a Coupang data breach affecting 33.7 million account records. (en.sedaily.com) That broader backdrop helps explain why a 10-minute listing error became a national business story. A simple discount glitch turned into a test of whether one of South Korea’s biggest e-commerce platforms would honor the sale. (en.sedaily.com 1) (en.sedaily.com 2) For the buyers who checked out in time, the outcome was unusually clear: reviews cited by Seoul Economic Daily said the iPads showed up. (en.sedaily.com)