Jayson 'Mr. Black' Winer Runs for Florida Governor
Jayson Winer, a businessman and artist also known as Mr. Black, has announced his candidacy for Governor of Florida. Winer, known in the business and bitcoin industries, is running on a platform focused on "faith, family, and freedom." His entry adds a new dynamic to the state's gubernatorial race.
- Before his political career, Winer spent two decades in finance, managing a $2 billion Wall Street fund. He has stated that this experience gave him insight into how systems can be manipulated, which prompted him to leave the industry. - Winer is the founder of Casa Malka, an additive-free tequila brand. He describes the tequila as a "quiet rebellion" against deceptive labeling and shortcuts common in the spirits industry, connecting it to a broader theme of "purity." - Under the pseudonym Mr. Black, Winer is a digital artist who creates art inscribed on the Bitcoin blockchain, known as Ordinals. His collection, titled "The Eyes Are Always Watching," consists of 21,000 pieces and is intended to expose corruption and what he terms the "globalist elite" and "socialist agenda." - His campaign is entering a Republican primary field that includes established political figures like U.S. Representative Byron Donalds, who has received the endorsement of former President Donald Trump. - The race for the Republican nomination is taking shape in a state that has not elected a Democratic governor since 1994. Incumbent Governor Ron DeSantis is term-limited and cannot seek re-election in 2026. - Winer's artistic and business endeavors are linked by a philosophy of opposing corporate and government control. He views etching art onto Bitcoin as a way to create a permanent and uncensorable record, a theme that may carry into his political messaging. - The 2026 gubernatorial election will be held on November 3, 2026, with the primary elections scheduled for August 18, 2026.