Formula 1 signs Monopoly with Hasbro

Formula 1 and Hasbro said on May 20 they will launch Monopoly Formula 1 Edition, a licensed version of the board game built around the F1 calendar and race-weekend themes. Formula 1 said pre-orders opened globally on May 20 and the game will go on full retail sale on July 15. The announcement gives Formula 1 another consumer product tied to its brand outside race tickets, media rights and trackside merchandise. (corp.formula1.com) FanBuzz, citing the release, said the game adds race car and helmet-shaped pieces, team selection and upgrade mechanics tied to tires and other components. (formula1.com) ### What exactly did Formula 1 and Hasbro announce? Formula 1 said the product is called Monopoly Formula 1 Edition and described it as a special F1-themed version of one of Hasbro’s best-known games. (corp.formula1.com) The official announcement said players move around the F1 calendar and take part in a “Monopoly Grand Prix,” adapting the standard property-trading format to racing. Hasbro President of Toy & Games Billy Lagor said in the announcement that the collaboration produced “something genuinely special” and that fans would feel that “the moment they open the box.” That quote appeared in Formula 1’s release and was repeated by other outlets covering the launch. (fanbuzz.com) ### How is this version different from regular Monopoly? FanBuzz reported that the F1 edition includes race car and helmet-shaped tokens, a central track and optional upgrades for tires and other car components. (corp.formula1.com) RacingNews365 reported that players choose a favorite team and compete for championship points rather than simply following the standard Monopoly format. The Toy Insider reported the game is aimed at ages 8 and up and listed a U.S. price of $24.99. (corp.formula1.com) That outlet said the product is already available for preorder and will reach wider retail channels in July. ### When does the game go on sale? May 20 was the preorder date given by Formula 1 in its announcement. Speedcafe and RacingNews365 both reported that the full release is scheduled for July 15. (fanbuzz.com) July 15 is the clearest next commercial milestone in the rollout. Ministry of Sport, citing the same launch, described the arrangement as a global licensing partnership tied to a worldwide retail release. (thetoyinsider.com) ### Why is Monaco part of the timing around this launch? Formula 1’s 2026 calendar lists the Canadian Grand Prix for May 22-24 and the Monaco Grand Prix for June 5-7. That places the Hasbro announcement in the run-up to one of the championship’s highest-profile race weekends. (corp.formula1.com) FanBuzz linked the release to Monaco-week attention around the series, framing the board game as another way Formula 1 is extending its brand into consumer retail. The official Formula 1 announcement did not describe the deal as Monaco-specific, but the calendar shows the launch landing just before Monaco. (ministryofsport.com) ### Where does this fit in Formula 1’s broader business push? Formula 1 said the game lets fans engage with the sport in a new format away from the circuit. (formula1.com) The announcement framed the product as part of a broader effort to bring Formula 1 to audiences through lifestyle and entertainment categories as well as racing. The next public markers are already set. Formula 1’s calendar shows Monaco on June 5-7, and the Monopoly Formula 1 Edition is scheduled for full retail release on July 15. (fanbuzz.com) (formula1.com) (corp.formula1.com)