Crunchyroll averages 21:57 per visit in April

Outlook Respawn reported on May 16 that Crunchyroll’s website kept visitors on-site longer than Netflix in April 2026, citing audience-engagement data from third-party web analytics services. The outlet said Crunchyroll averaged 21 minutes and 57 seconds per visit and 4.45 pages per visit in April. Netflix, by comparison, averaged 15 minutes and 10 seconds per visit, according to the same report. (semrush.com) The comparison is narrow. (semrush.com) The figures refer to website traffic, not total streaming consumption across mobile apps, connected TVs or paid subscribers. Similarweb’s public listings for both companies describe their data as website traffic analytics, and Semrush presents the same numbers as web traffic and visitor-engagement benchmarks. ### What exactly does the 21:57 figure measure? Semrush’s April 2026 dashboard for crunchyroll.com lists 21:57 as the site’s average session duration. The same page lists 208.55 million visits, 4.45 pages per visit and a 45.2% bounce rate for the month. (respawn.outlookindia.com) Similarweb’s public page for crunchyroll.com also frames its metrics as website traffic, showing pages per visit and average visit duration for the domain. That matters because the number describes time spent on crunchyroll.com sessions captured by the analytics provider, not a company-reported measure of how long subscribers watched anime overall. (similarweb.com) ### How did Netflix compare in the same month? Semrush’s April 2026 dashboard for netflix.com lists an average session duration of 15:10. The same page shows 1.24 billion visits, 4.31 pages per visit and a 46.7% bounce rate in April. (semrush.com) Outlook Respawn’s report used those engagement figures to argue that Crunchyroll retained anime-focused visitors more effectively on the web even though Netflix drew far more overall traffic. The outlet said Crunchyroll trailed Netflix in total visits but led on time spent per visit. (similarweb.com) ### Why is the comparison being framed around anime? Outlook Respawn described Crunchyroll as “Sony-backed” and positioned the comparison around anime audience behavior rather than the broader streaming market. (semrush.com) The report linked the engagement gap to anime viewing patterns and to Crunchyroll’s specialist focus. A separate Outlook Respawn report published about four weeks earlier said Netflix had announced 40 anime projects for 2026 and said streamers were recalibrating content strategy around anime with global dubbing and subtitling. (respawn.outlookindia.com) That earlier piece did not provide the April engagement numbers, but it showed the outlet had already been tracking anime as a distinct streaming segment. ### Does this mean Crunchyroll is bigger than Netflix? (respawn.outlookindia.com) Netflix’s April 2026 web traffic was much larger by raw visits. Semrush’s public figures show 1.24 billion visits for netflix.com in April, compared with 208.55 million for crunchyroll.com. Similarweb’s public pages point in the same direction on scope while also underscoring the limits of the comparison. The service presents both companies’ numbers as website analytics, and its Crunchyroll page shows the United States as the top desktop traffic source at 32.96% of visits last month. (respawn.outlookindia.com) ### What should readers watch next? Semrush and Similarweb both update these dashboards monthly, so the next comparable checkpoint will be May 2026 web traffic once those pages refresh. Outlook Respawn’s story is based on April data published publicly this week on those analytics pages. (semrush.com) May 2026 updates on crunchyroll.com and netflix.com will show whether Crunchyroll keeps its lead in average visit duration or whether April was a one-month result. Those pages, rather than company earnings releases, are the cited source for this comparison. (similarweb.com) (semrush.com)