Pilates Addiction surpasses 300 territories sold

Pilates Addiction said on May 14 that it had surpassed 300 territories sold nationwide, the latest marker in a rapid franchise expansion for the boutique fitness brand. The Newport Beach, California-based company said the figure covers more than 300 territories across 27 states. Pilates Addiction, a Sequel Brands company, said the milestone comes less than 12 months after the opening of its first studio in West Hollywood. Chief Executive and founder Sarah Luna said more than 100 franchise owners had selected the concept. ### How fast has Pilates Addiction grown since launch? May 14 marked the company’s latest growth announcement after earlier releases tied the brand to 200 territories in December 2025 and 250 licenses sold in February 2026. In its latest statement, Pilates Addiction said it reached 100 territories within months of launch, crossed 200 before the end of 2025 and has now moved past 300. December 12, 2025 was the date of the company’s 200-territory announcement, which said Pilates Addiction had “officially surpassed 200+ territories sold nationwide.” February 17, 2026 was the date of a separate release in which the company said it had sold 250 licenses nationwide and was fueling rapid U.S. expansion. ### What exactly is the company counting? The company’s May 14 release used the phrase “300 territories sold nationwide,” while its February 17 release referred to “250 licenses sold nationwide.” Pilates Addiction did not, in the materials reviewed, provide a separate filing or disclosure explaining the difference between a territory and a license. Sarah Luna described the latest figure in owner terms rather than studio count. “Three hundred territories means over 100 franchise owners chose Pilates Addiction,” Luna said in the May 14 release. (prnewswire.com) The company said franchise partners were drawn by its equipment, branding and operating model. ### What is Pilates Addiction telling franchise buyers it offers? Pilates Addiction said each studio centers on its Aurum Reformer, which it described as a patented, all-in-one Pilates platform combining a reformer, Wunda Chair, jump board and ballet barre. The company said the machine is exclusive to the brand. The brand said its class lineup includes Ignite, Core+, Max and Mobility RX. The May 14 release said additional formats and specialty programming are in development, and the February 17 release said the company trains instructors through its Pilates Addiction Movement Academy. (prnewswire.com) ### Who is behind the company? Pilates Addiction identified itself as a Sequel Brands company in the May 14 and earlier releases. The Sequel Brands press page lists Pilates Addiction coverage among the portfolio company’s newsroom items and identifies Anthony Geisler as founder of Sequel Brands in a May 2025 Yahoo Finance item listed there. Sarah Luna is identified in the May 14 release as CEO and founder of Pilates Addiction. In the same release, Luna said the latest milestone reflected franchise-owner conviction in “the method, the machine, the business model.” (prnewswire.com) ### What comes next in 2026? February 17 is the date Pilates Addiction said its growth trajectory was projected to generate more than 2,000 new jobs in 2026. That same release said the company planned to invest $5.25 million in Pilates teacher training tuition this year. The company also said in February that hundreds of studios were scheduled to open nationwide in 2026. Those openings would be the next visible test of whether the territory and license sales disclosed in the company’s releases translate into operating locations. (prnewswire.com 1) (prnewswire.com 2)