Nintendo raises Switch 2 prices Sept 1

Nintendo said on May 8 that it will raise the European My Nintendo Store price of the Switch 2 to €499.99 from €469.99 on September 1, 2026, as part of a broader round of price revisions across several markets. The company disclosed the change in a corporate release that also set new prices for the United States, Canada and Japan. Futurezone reported the European increase on May 16, citing Nintendo’s notice and warning buyers that the current price will last only until the end of August. Nintendo said the revisions reflect changes in market conditions and its global business outlook. ### Where did the European price change come from? Nintendo Co., Ltd. published the pricing change in an English-language news release dated May 8, 2026. In that notice, the company listed Europe under “Current Price on My Nintendo Store” and “Revised Price on My Nintendo Store,” showing the Switch 2 at €469.99 now and €499.99 after the revision. The same notice said the effective date for the United States, Canada and Europe is September 1, 2026. (nintendo.co.jp) Futurezone’s May 16 article matched those figures and said the increase applies in Europe from September 1. The outlet also said the console is currently listed at €469.99 in the Nintendo Store in Europe and will cost €499.99 after the change. (nintendo.co.jp) ### How much is Nintendo adding in Europe? Europe’s increase is €30 on the My Nintendo Store price. Nintendo’s notice shows the Switch 2 moving from €469.99 to €499.99, with European prices listed as tax-inclusive. The U.S. increase is larger in nominal terms at $50, with Nintendo of America saying on May 7 that the Switch 2 MSRP will rise to $499.99 from $449.99 on September 1. (futurezone.de) Canada will move to C$679.99 from C$629.99 on the same date, according to Nintendo’s global release. ### Did Nintendo say this covers all European retailers? (nintendo.co.jp) Nintendo’s May 8 notice specifically described the European figures as prices “on My Nintendo Store.” The company also said that further details would be provided by the respective overseas subsidiaries, indicating that regional implementation details may come through local Nintendo units rather than the parent company’s release alone. (nintendo.com) Nintendo’s UK hardware pages viewed on May 17 showed Switch 2 product pages and bundles, but the pricing notice itself did not spell out retailer-by-retailer treatment across Europe. The company’s release framed the European numbers around its own store pricing, not a blanket statement naming every outside retailer. (nintendo.co.jp) ### What reason did Nintendo give? Nintendo said the revisions were being made “in response to various changes in market conditions,” language that appeared in both the U.S. notice and the broader corporate release. The company added in the U.S. statement that those conditions were expected to extend over the medium to long term. (nintendo.com) Japan’s May 8 release also linked the move to a review of global business conditions. In that same notice, Nintendo apologized for the inconvenience to customers and other stakeholders. ### Are other Nintendo products changing too? Japan is seeing earlier changes than Europe. Nintendo said domestic Japanese price revisions for Switch 2 and other Switch hardware take effect on May 25, 2026, while Nintendo Switch Online pricing in Japan changes on July 1. (nintendo.com) Nintendo also said price revisions for Nintendo Switch 2 and Nintendo Switch would be implemented in regions beyond the United States, Canada and Europe. (nintendo.co.jp) For Nintendo Switch Online, the company said it would adjust prices to support alignment between regions for a globally uniform service. ### What should buyers watch before September 1? (nintendo.co.jp) September 1, 2026 is the date Nintendo gave for the European My Nintendo Store revision, and the company said overseas subsidiaries will publish further local details. Buyers tracking the change can watch Nintendo’s regional store and news pages for country-specific updates before the €499.99 price takes effect. (nintendo.co.jp 1) (nintendo.co.jp 2)