YouTube faces $800M revenue risk

- Creators face suspensions and 40–60% penalties for non‑original content enforcement on YouTube, a move that threatens creator payouts and publisher relationships. (x.com 1) (x.com 2) - Analysts cited in the social flow estimate these enforcement actions could put more than $800 million of YouTube revenue at risk in Q1 2026 as policy tightens. (x.com) (x.com/dineshpaii/status/2048981508959203454) - Brands are demanding standardized UGC programs and authenticity controls as influencers face penalties, with India's creator economy (₹3,600cr in 2024) already under higher scrutiny. (x.com/dineshpaii/status/2048981508959203454)