Viral Story: Hillside Maggi Stall Earns ₹21,000 in One Day
A story about a young entrepreneur, Badal Thakur, who earned ₹21,000 in a single day from a small Maggi stall in the hills, has gone viral. The feature is circulating widely among grassroots seller communities as an aspirational example of the potential of simple, localized retail ventures. The success highlights the power of location-specific, high-demand offerings.
- The ₹21,000 figure represents gross revenue, not profit; social media users and news reports noted that after accounting for the cost of ingredients, gas, and disposable plates, the net profit would be significantly lower, with some estimating it to be closer to ₹8,000. - The entrepreneur, Badal Thakur, is a vlogger and content creator who documented the experience as an experiment in a video titled "Selling Maggi in Mountains for a Day," which garnered nearly 4 million views. - His stall was a simple setup with a table and an LPG cylinder at a bustling, but undisclosed, tourist spot in the mountains, reportedly in the Manali area. - He sold two varieties of Maggi: regular for ₹70 and cheese Maggi for ₹100 per plate. - The high sales volume was attributed to the significant influx of tourists in the hills, where hot and quick meals are in high demand due to the cold weather and limited food options. - To reach the ₹21,000 figure, Thakur estimated he sold between 300 and 350 plates of Maggi in a single day. - The story sparked widespread conversation online, with many viewers humorously commenting that the venture could be a "retirement plan" or joking about quitting their jobs to sell noodles in the mountains.