Google blocked 8.3bn ads

Google blocked or removed more than 8.3 billion ads in 2025, while suspending 24.9 million advertiser accounts — a sharp drop from the year before. (blog.google) Google said Gemini-powered enforcement tools stopped more than 99% of policy-violating ads before users saw them. The company also said those systems helped cut incorrect advertiser suspensions by 80%. (blog.google, services.google.com) The change shows up in Google’s year-over-year numbers. In 2024, Google said it blocked 5.1 billion ads and suspended 39.2 million advertiser accounts; in 2025, blocked ads jumped while account suspensions fell. (blog.google, mashable.com) TechCrunch reported that the split reflects a shift in enforcement: Google is moving toward blocking specific bad ads instead of banning entire advertisers as often. Google tied that change to earlier detection and more precise reviews from its Gemini models. (techcrunch.com, blog.google) Google’s ad business runs across search results, websites, apps, and video, so ad safety work often means deciding whether to remove a single ad, limit where it can run, or suspend the account behind it. In 2025, Google also restricted 4.8 billion ads, blocked or restricted ads on 480 million pages, and took action on 245,000 publisher sites. (services.google.com, blog.google) Scams remained a major focus. Google said it suspended 4 million accounts linked to scams and blocked or removed 602 million scam-related ads in 2025. (blog.google) The company said generative artificial intelligence has made abuse easier to scale, letting scammers produce deceptive ads faster and in larger volumes. Google said its own artificial intelligence systems are now being used to spot patterns across campaigns and act earlier. (techcrunch.com, blog.google) India was one of the largest country-level enforcement markets in the report. Google said it blocked or removed 483.7 million ads there and suspended 1.7 million advertiser accounts in 2025. (timesofindia.indiatimes.com) Google also said it made more than 35 policy updates in 2025, including election-related measures such as identity verification and transparency requirements for election advertisers. The company said it verified more than 8,900 new election advertisers and removed 10.7 million election ads. (blog.google, services.google.com) The new report leaves Google arguing that better automation can mean fewer blanket bans, even as the total volume of blocked ads climbs. That puts the company’s ad safety pitch on a narrower claim: catch more bad messages before they run, and suspend fewer legitimate advertisers by mistake. (techcrunch.com, blog.google)