Ferrari’s $15k badge demo
Ferrari’s $15,000 hand‑painted badge option is blowing up on X — a demo clip shows the intricate hand‑painting on models like the 12Cilindri and pulled 6K+ views in hours. (x.com) The viral thread leaned into craftsmanship as the price justification, sparking debate among collectors online. (x.com)
Ferrari calls the option the “Scudetto Aerografato” and says each shield is applied by trained Maranello painters as part of its Tailor Made personalization programme. (ferrari.com) Ferrari’s step‑by‑step account says the layer‑by‑layer process — black base, Giallo Modena, then the red and green of the Italian flag with clear coats and repeated sanding — is repeated for every layer before drying and quality control. (ferrari.com) The company reports the painting alone can take up to eight hours per fender shield, meaning roughly 16 hours of manual work for both side shields on a single car. (ferrari.com) Multiple outlets list the option’s price between roughly $15,000 and $17,000, with some stories framing that figure as the justification Ferrari gives for the bespoke process. (luxurylaunches.com) Critics on motoring sites have pushed back, arguing the technique relies on stencils and airbrushing rather than freehand brushwork and calling the price difficult to justify. (theautopian.com) Ferrari has folded similar bespoke badges into Tailor Made one‑offs such as the 12Cilindri Tailor Made revealed January 19, 2026, a project that lists named collaborators including Dahye Jeong, Hyunhee Kim, GRAYCODE, jiiiiin and TaeHyun Lee. (ferrari.com)
