Physician sentiment showing up in buying

A physician survey is now being marketed as buying intelligence for health systems weighing artificial intelligence tools. (medicaleconomics.com) Medical Economics and Physicians Practice said they will present national physician survey data in a live webinar on April 29, 2026, with Heidi Health as a partner. The promotion says the session will cover artificial intelligence adoption, scribe use and the “financial realities of implementation.” (medicaleconomics.com) (physicianspractice.com) The pitch is not about futuristic diagnosis software. It is about documentation tools that listen during a visit and draft a note for a clinician to review, a category commonly called ambient artificial intelligence scribes. (jamanetwork.com) (klasresearch.com) That focus follows where health systems are already spending. KLAS said ambient speech adoption “surged exponentially” in 2024 and 2025, while Becker’s reported that ambient documentation was one of the most commonly cited real-world uses of artificial intelligence in health care in 2025. (klasresearch.com) (beckershospitalreview.com) Physician opinion has become part of that sales process because the tools change daily work more than back-office systems do. The Medical Economics webinar notice says the survey will compare “real-world AI adoption patterns” with “vendor-driven expectations” and measure effects on after-hours charting and patient interaction. (medicaleconomics.com) Recent survey data suggest doctors are no longer rejecting artificial intelligence outright, but they are sorting use cases. The American Medical Association said its 2026 survey of 1,692 physicians found more than 80% now use health artificial intelligence professionally, and 39% use it to summarize medical research and standards of care. (ama-assn.org 1) (ama-assn.org 2) Documentation is where some of the strongest usage evidence has emerged. A JAMA Network Open quality improvement study across six health systems found burnout among ambulatory clinicians fell from 51.9% to 38.8% after 30 days with an ambient artificial intelligence scribe. (jamanetwork.com) Other studies show smaller workflow gains and uneven uptake. An Oxford Academic study at a large academic medical center found the tool was used in 9,629 of 17,428 encounters, or 55.25%, and median note time fell by 0.57 minutes compared with baseline. (academic.oup.com) (pmc.ncbi.nlm.nih.gov) The money question has not gone away as adoption rises. Reuters reported this week that hospitals and insurers are clashing over ambient artificial intelligence scribes because the tools can increase billable output per physician, raising concerns about who pays and what safeguards apply. (msn.com) That leaves procurement teams with a narrower question than the broader artificial intelligence debate. They are buying products that promise fewer clicks, less pajama-time charting and better face time with patients, and the vendors now have to prove physicians actually agree. (medicaleconomics.com) (ama-assn.org)