Meta expands AI business assistant

Meta has widened beta access to its Meta AI business assistant to advertisers and agencies across major markets, adding local-language support in the process. (socialmediatoday.com) The rollout covers the United States, Europe, the Middle East and Africa, Asia-Pacific, and Latin America, according to reports published April 22 and April 23. The assistant is built into Ads Manager, Meta Business Suite, and Business Support Home. (tech.yahoo.com) (socialsamosa.com) Meta says the tool uses a business’s own ad data to answer questions, recommend campaign changes, and handle account problems such as disabled accounts, spend limits, and payment errors. The company began testing it with advertisers in the fourth quarter of 2025 and said in January that a broader expansion would follow in 2026. (socialsamosa.com) (about.fb.com) In Meta’s pitch to advertisers, the assistant is meant to replace some of the waiting and guesswork around campaign support with instant replies inside the same tools marketers already use. That push comes as Meta keeps adding artificial intelligence features across ad buying, creative production, and campaign measurement. (tech.yahoo.com) (about.fb.com) Meta has attached early performance figures to the launch. During initial beta testing, businesses resolved common account issues at a 20% higher rate, and small-business advertisers that applied opportunity score recommendations saw a 12% drop in cost per result, the company said. (socialmediatoday.com) (tech.yahoo.com) The company is also tying the expansion to creators, not just media buyers. Reports on the update say Meta added support for more creators as it tries to connect its advertising tools, creator marketplace products, and recommendation systems more tightly. (tech.yahoo.com) (searchengineland.com) Australia and New Zealand were singled out in regional coverage as places where the broader release is now reaching local advertisers and agencies. B&T described the move as evidence that advertisers want “smarter tools,” echoing Meta’s own framing of the rollout. (bandt.com.au) This expansion follows Meta’s October 2, 2025 announcement of a wider Business AI push for marketers, including generative video, multilingual dubbing, creator tools, and a preview of the business assistant. At the time, Meta said global expansion would come in 2026; this week’s rollout is that next step. (searchengineland.com) (about.fb.com) Meta said it plans to keep updating the assistant based on advertiser feedback and add more campaign planning and creation features through 2026. For now, the company is betting that faster support and automated recommendations will keep more advertisers inside its own tools. (socialmediatoday.com) (socialsamosa.com)