KE Adventure Travel ends camel rides

KE Adventure Travel said on May 21 that it had ended camel rides across its trips worldwide, framing the move as an ethical policy change that applies across all bookable regions. The company’s website says KE Adventure Travel operates more than 350 holidays across all seven continents and presents sustainability and responsible travel as core parts of its business. The change matters because camel rides had been built into parts of KE’s product lineup and destination marketing. As of May 21, KE’s Morocco pages still listed a family trip called “Camels on the Beach Family Morocco Holiday,” while its Jordan destination page still described “taking a camel ride in the desert” as part of the country’s appeal. (keadventure.com) ### Where did KE still reference camel rides on its site? KE’s Morocco holiday page listed a seven-day family trip priced from $1,125 without flights and labeled it “Camels on the Beach Family Morocco Holiday.” The page described “camel supported walks along the coast” and highlighted a “Camel Trek” among trip features. (keadventure.com) KE’s Morocco destination hub also continued to feature that same trip among its highlighted holidays on May 21. The broader Morocco page described the Sahara as a place for “camel treks and dune adventures.” Jordan’s destination page also still referenced camel riding on May 21. The page said travelers could take “a camel ride in the desert” alongside visits to Petra, Wadi Rum, the Dead Sea and canyon routes. (keadventure.com) ### How does the company describe the policy backdrop? KE says sustainability has been “at the core of KE’s ethos and values” and says it is building a wider sustainability plan for all parts of the business. (keadventure.com) The company also says it aims to protect “nature and wildlife” while ensuring local communities benefit from tourism. The company’s public sustainability page does not, in the material visible on May 21, set out a camel-riding policy or a detailed animal-welfare rule specific to camel rides. (keadventure.com) KE instead describes broader climate, community and responsible-travel commitments, including carbon absorption for trips it operates and participation in tourism climate initiatives. (keadventure.com) ### What does this mean for people already booked? KE’s booking conditions say the travel contract is with KE Adventure Travel Ltd and that the trip notes and booking information form part of that contract. The conditions also say a legally binding contract comes into existence when KE accepts a booking by issuing a confirmation invoice. The company’s FAQ page directs customers with questions to its sales and support team by phone or email. (keadventure.com) KE’s contact page lists a U.K. office number, a U.S./Canada toll-free number and a sales email address for customer inquiries. ### How large is KE’s travel business? KE says it offers more than 350 holidays, while its homepage says it runs more than 360 active adventures in almost 100 countries worldwide. (keadventure.com) The company says it is based in Keswick in England’s Lake District. The company markets guided group, self-guided, family, cycling, trekking, wildlife and polar trips. (keadventure.com) Its Morocco and Jordan pages show how camel rides had been woven into both family and destination-led itineraries before the May 21 change. ### What should travelers watch next? May 21 is the effective date cited for the camel-ride policy change, and KE’s public-facing pages were still showing camel-related trip language that day. (keadventure.com) Travelers checking future departures can monitor the Morocco and Jordan pages, the booking conditions, and KE’s FAQ and contact channels for itinerary updates or rebooked activities. (keadventure.com)