Dorsia launches 'Culture Calendar' in Mexico City

- The launch event was an 18-hour, members-only party called "Sol a Sol," hosted by Founder and CEO Marc Lotenberg and co-founder Gabriella Shteiman on a private helipad in the Polanco district. Notable attendees included industry leaders, artists, and tastemakers such as Carlita, Eleonore de Boysson, and Bedouin's Rami Abousabe. - Dorsia's business model is built on a tiered membership structure, which ranges from a $175 basic annual fee to a $25,000 "Premium Plus" tier. The company, founded in 2022, recently secured $50.4 million in seed and Series A funding, valuing it at $146 million. - The "Culture Calendar" is designed to consolidate major global cultural events, including Fashion Weeks, Art Basel, and the Cannes Film Festival, into a single in-app interface. It allows members to build personalized itineraries that can be exported to their phone's calendar. - A key feature of Dorsia's service is its patented "DorsiaPay" technology, a frictionless payment system that allows members to leave a venue without waiting for a bill. The platform partners directly with venues, guaranteeing minimum spends to secure access. - The choice of Mexico City's Art Week for the launch aligns with the city's growing importance as a global cultural hub, attracting collectors, curators, and artists for events like Zona Maco, Feria Material, and Salón ACME. - The platform operates in 25 global destinations, including fashion capitals like New York, London, and Dubai, as well as seasonal luxury hotspots such as St. Tropez and Aspen. - Dorsia's strategy reflects a broader trend in the luxury sector toward curated, high-touch experiences and exclusive membership clubs that offer more than just access, focusing on community and unique programming.