New SF breakfast sandwich spot
Michelin-level chef Matt McNamara is bringing his farm-driven, fast-casual mini empire—famous for $10 breakfast sandwiches—to the Bay Area [https://sfgate.com/food/article/breakfast-sandwich-bay-area-21953125.php].
McNamara's new venture is called "Tend," and it will feature a streamlined menu focusing on breakfast sandwiches made with local, farm-fresh ingredients. The first Tend location will open in San Francisco's Financial District, aiming to offer a quick and affordable breakfast option for busy professionals. McNamara previously ran a Michelin-starred restaurant in Healdsburg, but shifted his focus to more accessible, fast-casual concepts. This new venture reflects a broader trend of fine-dining chefs embracing more casual formats.