BODi launches Shaun T nine-week MAX BUILT

BODi said on September 2 that it launched MAX BUILT, a nine-week strength-training program led by Shaun T and built for home use with dumbbells. The company described the release as a response to rising consumer demand for strength training and said the program is available immediately. In its announcement, BODi said MAX BUILT centers on simple training, progressive overload and strength building tied to long-term health goals. Shaun T said the program was designed to reduce complexity for users who want a structured lifting plan at home. ### What exactly is BODi selling with MAX BUILT? MAX BUILT is a nine-week progressive overload program that BODi said is aimed at helping users gain muscle and increase strength through a simple format. The company said workouts run 30 to 40 minutes a day and use a five-move structure intended to make sessions easier to follow at home. (insider.fitt.co) BODi said the program requires only dumbbells, a lower equipment threshold than many home strength plans that add benches, bands or machines. The company branded the program under both BODi and Shaun T, one of its long-running “Super Trainer” personalities. ### How is the training plan structured over nine weeks? (insider.fitt.co) Shaun T’s program follows a five-day muscle-group split, according to BODi’s release. The company said the schedule targets chest, back, legs and glutes, shoulders, and arms across the training week. The release said the format was inspired by Shaun T’s own training approach and built around progressive overload, a standard strength-training method that increases demands over time. (insider.fitt.co) BODi said that structure is meant to help users train with “purpose and intensity” at their current skill level. ### Why is Shaun T emphasizing simplicity this time? Shaun T said in the release that many strength programs become difficult to follow because of “complex moves and over-designed routines.” He said he created MAX BUILT to “eliminate the guesswork” and teach a more straightforward lifting approach for users who want visible muscle gains and measurable strength improvements. (insider.fitt.co) BODi framed the same point as a consumer-access issue. The company said more people are prioritizing muscle, strength and long-term health, but that many programs still lack simplicity. MAX BUILT, it said, is meant to answer that gap with a repeatable format and minimal equipment. (insider.fitt.co) ### How does this fit into BODi’s broader 2026 lineup? BODi has continued to release trainer-led digital programs in 2026, including P90X Generation Next and additions to its 10 Minute BODi lineup, according to prior company announcements. Those releases also emphasized at-home training, branded trainers and targeted formats for different consumers. (insider.fitt.co) Shaun T has remained a central figure in that strategy. In November 2025, BODi launched DIG IN, another Shaun T-led program that combined low-impact cardio and strength work, though that release recommended more equipment than MAX BUILT. (insider.fitt.co) ### Where can consumers find it now? BODi said MAX BUILT is available now on its platform. The company’s announcement identifies the program as a current release rather than a future preorder or limited rollout. The next step for consumers is the program itself: a nine-week Shaun T plan, delivered through BODi, using dumbbells and a five-day split. (insider.fitt.co) BODi said the workouts are designed to be completed in 30 to 40 minutes per day. (insider.fitt.co)