Whoop hits $10B valuation
Wearable maker Whoop reached a $10 billion valuation after a viral moment at the Australian Open—an indicator that performance trackers are crossing into mainstream sports and consumer consciousness. The Inc. profile ties the bump directly to the brand’s visibility during the tournament. (inc.com)
Whoop closed a $575 million Series G at a $10.1 billion post‑money valuation in the latest round led by Collaborative Fund, with participation from Qatar Investment Authority, Mubadala, Abbott, Mayo Clinic and a mix of financial and strategic backers. (businesswire.com)) The company said it now counts more than 2.5 million members worldwide and that bookings grew 103% in 2025, exiting the year at a $1.1 billion run rate. (businesswire.com)) Whoop reported it was operating cash‑flow positive in 2025 and plans to hire more than 600 people to support research, development and international expansion across Europe, the GCC, Latin America and Asia. (businesswire.com)) The new round follows a SoftBank‑led $200 million Series F in August 2021 that valued Whoop at $3.6 billion, and Bloomberg notes the company has raised roughly around $950 million to date before this Series G. (whoop.com)) The Australian Open episode that put Whoop in the headlines involved umpires asking top players including Carlos Alcaraz and Aryna Sabalenka to remove their devices mid‑match, even though WHOOP models are approved by the ITF; the company amplified the controversy with social posts and an ambassador video. (tennis.com)) CEO Will Ahmed framed the raise as fuel for building a “personal health platform” and said WHOOP aims to scale AI‑driven, continuous biometric monitoring as part of a longer path toward an IPO and expanded clinical and consumer partnerships. (businesswire.com))
