D2C sports operator job

A Delhi-National Capital Region job post is offering ₹12 lakh a year for a direct-to-consumer operator role that includes travel to tournaments and league events. (x.com) The post describes the job as end-to-end ownership across sales, operations and brand work, with a “Chief of Staff” style remit rather than a narrow marketing brief. It says the hire would work on event logistics, sponsor deliverables and coordination across multiple stakeholders. (x.com) In direct-to-consumer, or D2C, brands sell through their own websites, apps and community channels instead of relying only on marketplaces or wholesale partners. Industry trackers say India’s D2C market is still expanding quickly, with one government-backed industry body projecting it will reach $60 billion by 2027. (ibef.org) Sports brands have been hiring more operators because live events create work that does not fit neatly inside one team. Sponsor signage, athlete schedules, merchandise drops, venue coordination and customer follow-up often sit across marketing, sales and operations on the same match day. (kpmg.com) That workload is growing with the business of sport itself. WPP Media said India’s sports economy reached ₹18,864 crore in 2025, up 13.4% from a year earlier, after crossing the $2 billion mark for the first time. (bwmarketingworld.com) Delhi-National Capital Region is also a logical base for this kind of role. Mordor Intelligence said Delhi-NCR accounted for 20.55% of India’s D2C e-commerce market in 2025, the largest share among city clusters in its analysis. (mordorintelligence.com) The salary in the post puts the role above entry-level hiring but below senior brand leadership at larger consumer companies. In practice, that usually means one person is expected to manage execution, travel and reporting without a large support team. (x.com) For candidates, the appeal is range as much as pay. The posting offers a route into the parts of sports commerce that happen behind the scenes, where a missed truck, late sponsor asset or delayed player movement can affect the fan experience the same day. (x.com)