Appfigures launches iPad analytics app

Appfigures just made its app intelligence product a lot more useful for anyone who cares about the iPad side of the App Store. The change is simple on the surface — download and revenue estimates now include iPad data — but the real point is coverage. Before this, iPhone estimates were doing most of the work. Now iPad is part of the picture too, and iPad-only apps finally show up with estimates instead of blanks. (news.appfigures.com) ### What actually launched? This was not a brand-new standalone iPad app. The update landed inside Appfigures’ existing App Intelligence product. Appfigures says every download and revenue estimate across the platform now combines iPhone and iPad data automatically, with no extra toggle or setup required. That includes App Profile, App Panels, Competitor Comparison, and Keyword Inspector for App Store research. (news.appfigures.com)deal? Because the App Store is not one monolith. iPhone and iPad behavior can look very different, especially for games, productivity tools, education apps, and pro software. If you only see the iPhone side, you can miss where an app is actually finding traction. The new filter inside App Profile’s Downloads and Revenue tabs lets users break App Store estimates out by device, which is the part that turns this from “more data” into “more useful data.” (news.appfigures.com) ### What changes for researchers? Basically, competitor analysis gets less fuzzy. If you’re sizing up a rival, you can now see a fuller estimate of how that app performs on Apple’s store instead of treating iPad demand like background noise. And if the app is iPad-only, Appfigures says estimates now exist where they did not before. That matters for niches that still over-index on tablets — classrooms, design tools, note-taking, aviation, field w(news.appfigures.com)y pitches App Intelligence as daily download and revenue estimates for competitors, so this update strengthens the core promise rather than adding a side feature. (news.appfigures.com) ### How far back does the data go? Back to May 2022 for iPad estimates. That is a useful amount of history because it gives users more than a launch-week snapshot. You can look for seasonality, post-update bumps, pricing changes, and whether an app’s tablet business is steady or just spiky. Appfigures also says it is still extending the historical data, so this likely is not the final archive depth. (news.appfigures.com) iPad app? Not from what the company published here. Appfigures already has an iPhone app on the App Store for tracking your own app business — downloads, revenue, subscriptions, reviews, ad revenue, and more. But this week’s release note is about App Intelligence data coverage, not a fresh iPad-native analytics client. That distinction matters because the headline can sound like a new device app launc(news.appfigures.com)sion. (apps.apple.com) ### Why now? Turns out Appfigures has been pushing harder into competitive intelligence. In late 2025 it introduced a rebuilt App Intelligence suite with 15 reports, unified app views across platforms, and broader tooling for market research. Adding iPad estimates fits that direction exactly — more surface area, more complete benchmarking, fewer blind spots. (news.appfigures.com) a better read on adjacent competitors. Growth teams get cleaner market sizing. Investors and analysts get one less caveat when they compare App Store businesses. And because Appfigures says more than 250,000 app makers, marketers, investors, service providers, and analysts use the platform, even a narrow-sounding data upgrade can ripple pretty widely. (analyt([news.appfigures.com)ooking product update with real analytical weight. Appfigures did not just add another chart — it closed a device-level gap in one of the platform’s core datasets. For people who make decisions off app-store estimates, that is the kind of boring improvement that quietly makes the whole tool more trustworthy. (news.appfigures.com)