Pricer Unveils 'Pricer Avenue' Smart Shelf Platform
Retail technology firm Pricer is showcasing its new Pricer Avenue™ communications platform at the EuroShop 2026 trade show in Germany. The platform is designed to create high-impact experiences at the shelf-edge. The technology aims to enhance in-store marketing and operational efficiency.
- Pricer is advocating a use-case-led approach for Pricer Avenue, encouraging retailers to deploy it selectively in high-margin categories, premium aisles, and high-promotion zones rather than as a universal replacement for all shelf labels. - A core feature of the platform is a powered communication rail that provides continuous, battery-free power to the electronic labels, reducing operational maintenance and environmental waste. - The system includes a "Floating Canvas" feature, which allows multiple shelf labels to be linked together to form a larger, cohesive digital display for richer brand storytelling and promotional campaigns. - Management of the system is centralized through Pricer Plaza, the company's cloud-based
