UNIS Named Faces of New Collection
K-pop girl group UNIS was named faces of a "trendy new apparel collection" with the announcement earning 544 likes and 126 reposts. The collaboration signals the continued influence of K-pop groups in driving fashion trends and brand partnerships.
- The apparel collection with the Philippine clothing brand Bench is described as having "easy silhouettes and effortless energy" and a "varsity chic" aesthetic. The collection includes items such as varsity bomber jackets, denim skirts and jackets, wide-leg denim pants, and collared shirts. - UNIS is an eight-member multinational girl group formed through the SBS reality survival show "Universe Ticket" which featured 82 contestants from around the world. The group's name stands for "U&I Story." - The group officially debuted on March 27, 2024, with their mini-album "WE UNIS" and its lead single "Superwoman". Their agency, F&F Entertainment, was established by the fashion company of the same name, known for brands like 'MLB' and 'Discovery'. - This is not the group's first major endorsement since their debut. They were also chosen as models for the vegan cosmetics brand Cocogaga. - The members of UNIS are Hyeonju, Nana, Gehlee, Kotoko, Yunha, Elisia, Yoona, and Seowon. Several members had prior experience in the entertainment industry before joining the group. - The partnership aligns with a broader trend of K-pop groups becoming major influencers in the fashion industry, with many idols serving as brand ambassadors for luxury and high-street brands.
