Instantly AI launches automated Sales Agent

Instantly has launched an artificial intelligence sales agent that starts with a company’s website and then builds outbound campaigns on its own. (instantly.ai) The product page says users can “drop your URL” with no forms or onboarding calls, and the agent will analyze the site to understand what the business sells and who it targets. It then finds leads, writes personalized messages, follows up, and books meetings automatically. (instantly.ai) Instantly’s help center describes the tool as an outbound prospecting agent and says it costs 5 Instantly Credits per lead. The company also says it added 1,000 free credits to all users so they can test the new agent. (help.instantly.ai) The launch folds several sales tasks into one workflow that many teams still handle across separate tools: lead search, email writing, sequencing, reply handling, and meeting booking. Instantly’s main site now pitches that bundle as “find perfect leads, create AI Sales Agents and automate your outreach & sales.” (instantly.ai, instantly.ai) The setup also shows where these tools are heading. Instantly says the agent uses a “Memory” layer with business offers, ideal customer profiles, industry filters, company-size filters, job-title rules, and up to 10 custom guidance rules to shape who it contacts and how it writes. (help.instantly.ai) That matters in a market where outbound software vendors are trying to move from basic sequencing to what they call autonomous prospecting. Instantly has been laying that groundwork for months through products such as Copilot and Reply Agent, which already handled campaign generation and reply triage inside the same platform. (instantly.ai, instantly.ai) The company is also tying the pitch to performance data from its own platform. Instantly said in its 2026 benchmark reporting that the average cold-email reply rate across campaigns was 3.43%, while top-quartile campaigns reached 5.5% and elite campaigns topped 10%. (instantly.ai) Instantly says more than 50,000 sales teams use its platform, which combines a B2B lead database, deliverability tools, outreach software, and an artificial intelligence customer relationship management system. The company’s feature materials also describe a contact database in the hundreds of millions, giving the new agent a built-in pool to search when it starts prospecting. (instantly.ai, instantly.ai) The company’s own guidance still leaves humans with the targeting decisions. Its help documentation says users define the ideal customer profile, the problems solved, the benefits, the unique selling proposition, the industries to include or exclude, and the job titles the agent should pursue. (help.instantly.ai) For Instantly, the release turns its long-running cold-email stack into a single prompt: paste in a website, and let the software do the prospecting work that sales teams usually piece together by hand. (instantly.ai, instantly.ai)