Sushiro launches big toro sushi
- Sushiro began a Golden Week promotion on April 22, putting fatty tuna belly sushi, or big toro, on sale nationwide in Japan from 110 yen a plate. - The chain paired the launch with an X giveaway offering 10,000-yen meal vouchers to 30 winners, while the big toro run was capped at 3.25 million servings. - The offer follows Sushiro’s recent use of limited-time premium tuna deals to drive traffic during holiday periods. (prtimes.jp)
Sushiro started selling big toro sushi across Japan on April 22 as the centerpiece of its Golden Week value campaign. (prtimes.jp) (akindo-sushiro.co.jp) The conveyor-belt sushi chain said the item is priced from 110 yen including tax, with prices varying by store. Sales are scheduled through April 29, or until the planned 3.25 million servings sell out. (prtimes.jp) Sushiro launched the promotion nationwide under the name “GW O-Toku Neta,” or Golden Week value toppings. The same campaign also put a two-piece natural red shrimp plate on sale from 110 yen, with a planned volume of 1.36 million servings. (prtimes.jp) The company tied the menu drop to a social media giveaway on X, the platform formerly called Twitter. Sushiro said users who follow its official account and like and repost eligible campaign posts between April 22 and May 10 can enter to win 10,000-yen meal vouchers, with 30 winners. (akindo-sushiro.co.jp) The promotion is aimed at Japan’s Golden Week holiday stretch, when family outings and group meals typically rise. Sushiro said it built the lineup around offering higher-value sushi at low prices as customers gather during the holiday. (prtimes.jp) The campaign extends beyond toro and shrimp. Sushiro added limited-time items including Oita-sourced Kunisaki hime tako from 260 yen, wagyu sashitoro with ponzu jelly from 260 yen, and a grilled hamburger sushi item from 200 yen. (prtimes.jp) Sushiro has used premium tuna promotions before. In December 2025, it ran a winter campaign featuring bluefin big toro from 150 yen, showing the chain’s repeated use of fatty tuna as a traffic-driving limited offer. (prtimes.jp) For now, the April campaign is a volume play as much as a branding one: millions of discounted toro plates, one week of availability, and a social giveaway timed to Japan’s busiest spring holiday. (prtimes.jp) (akindo-sushiro.co.jp)
