Billie’s new tour trailer

Billie Eilish has released a second trailer for *Hit Me Hard and Soft: The Tour (Live in 3D)*, the concert film she co-directed with James Cameron ahead of its May 8 theatrical release. (paramountpictures.com) Paramount’s film page says the movie was captured during Eilish’s sold-out world tour and will play in immersive 3D. Trade coverage published April 15 said the new spot is trailer No. 2, not a new song release or tour-date announcement. (paramountpictures.com) (udiscovermusic.com) The trailer campaign arrives nearly two years after Eilish announced the *Hit Me Hard and Soft* album on April 8, 2024, with a May 17, 2024 release date. She announced the tour on April 29, 2024, before the album came out. (universalmusic.ca) (billboard.com) Billboard reported the original trek was planned as a 10-month run starting September 29, 2024, in Quebec, with North American, Australian and European dates. Fan-compiled tour records now list 104 shows across North America, Europe, Oceania and Asia, ending November 23, 2025, in Japan after later additions. (billboard.com) (billieeilish.fandom.com) The new trailer extends the life of that tour as a film rollout rather than as another leg on the road. The official movie site is now selling screenings and ticket access instead of concert tickets. (hitmehardandsoftmovie.com) (billieeilish.com) That shift also moves Eilish’s campaign from album launch to catalog packaging. The album was released with 10 tracks and no advance singles, and the film now repackages those songs through live footage and 3D presentation. (music.youtube.com) (paramountpictures.com) James Cameron is central to the marketing. The official materials and entertainment coverage both bill the project as co-directed by Cameron and Eilish, giving the movie a film-event pitch as much as a concert-documentary one. (paramountpictures.com) (upi.com) Eilish has used the tour before as a teaser vehicle. When she announced the dates in April 2024, the first tour trailer included concert footage and a tease of “Lunch,” which had been previewed before the album release. (billboard.com) (wikipedia.org) This time, the hook is not an unreleased track but a new visual sell for a finished era. The campaign now points to one date — May 8, 2026 — and one format: Billie Eilish on a movie screen, in 3D. (hitmehardandsoftmovie.com) (paramountpictures.com)