Google adds agentic safety to Ads Advisor

Google is turning Ads Advisor from a chat tool into an account watchdog that can spot policy problems, flag security risks and speed up certifications inside Google Ads. (blog.google) (searchengineland.com) Search Engine Land reported on April 21, 2026 that Google added three “agentic” features: proactive troubleshooting, always-on security monitoring and faster certifications. Google said the tools are rolling out in the coming months to English-language accounts, with more languages later. (searchengineland.com) The policy tool can flag violations and suggest fixes before an advertiser notices them, then confirm the issue is resolved before an appeal is filed. The security tool adds a dashboard for risks such as suspicious domains or inactive users, and Google is also adding passkey support to reduce password use. (searchengineland.com) Ads Advisor launched in November 2025 as one of Google’s Gemini-based “advisors” for Google Ads and Google Analytics. At launch, Google said advertisers could ask for recommendations and, after review and approval, let the tool apply campaign changes directly in their accounts. (blog.google) Google has spent the past year pushing these tools as “agentic” systems, meaning software that does more than answer questions and can carry out tasks across an account. In March 2026, Google told advertisers to use their own judgment with the advisor’s suggestions even as it promoted the tools as collaborators that connect analysis to action. (blog.google 1) (blog.google 2) The safety push comes as Google says its enforcement systems are already operating at internet scale. In its 2025 Ads Safety Report, published April 16, 2026, Google said Gemini-powered tools stopped more than 99% of policy-violating ads before they ran, blocked or removed 8.3 billion ads and suspended 24.9 million accounts. (blog.google) That report also said Google’s models analyze hundreds of billions of signals, including account age, behavioral cues and campaign patterns, to detect malicious intent rather than just matching keywords. Google said the same systems suspended 4 million scam-linked accounts and blocked or removed 602 million scam-related ads in 2025. (blog.google) Google has framed the new Ads Advisor features as a way to cut hours of manual work from campaign repairs and account hygiene. The tradeoff is that more policy diagnosis, security triage and certification handling now sits inside Google’s own automated systems, with advertisers reacting to recommendations generated by the platform that enforces the rules. (searchengineland.com) (blog.google) For advertisers, the immediate change is practical: the same interface that suggests campaign improvements is increasingly becoming the place where Google tells them what is broken, what looks risky and what can be fixed with one click. (blog.google) (searchengineland.com)