Ghana Chocolate Tease
@ghana_recipe teased a new Premium Ghana chocolate line with yellow and purple flavor hints and the post pulled 7.4K likes, 1K reposts and roughly 2M views ahead of a March 24 reveal (x.com). The scale of engagement suggests a major launch moment for the brand just two days from now (x.com).
Ghana chocolate is produced by Lotte Wellfood and was launched in Japan in 1964 and in South Korea in 1975, making it a long-running flagship of the company. (en.wikipedia.org)) Lotte has pushed a "Premium Ghana" sub-brand with limited-edition dessert-style releases and ran a winter campaign that featured figure skater Yuna Kim as brand ambassador in January–February 2026. (creatrip.com)) The company staged a physical marketing push — a "Premium Ghana Taste Week" in Seongsu from February 1–14, 2026 — that partnered the brand with more than 20 local shops and pop-up experiences. (cm.asiae.co.kr)) Lotte has reported large lifetime figures for the Ghana brand, citing cumulative sales of roughly 1.4 trillion won and about 6.8 billion packs sold as of the end of last year. (asiae.co.kr)) The social account linked in the tease, Ghana_recipe, also appears across platforms with an Instagram audit showing about 34.2K followers, while overseas retailers list multiple "Premium Ghana" flavor SKUs such as Royal Milk Tea and Mont Blanc. (speakrj.com)) The post announcing a reveal for March 24, 2026 is hosted on the brand’s X account, aligning the date with Lotte’s recent pattern of coordinated limited-edition drops and experience marketing. (x.com))
