Supercute x Brixton host free launch party

London beer launches can blur together fast — a new can, a taproom post, maybe a few pours if you happen to be nearby. But this one is a little more concrete. Supercute and Brixton Brewery have put a date, a place, and a free-entry hook behind their new collaboration, “Cherry on Top,” with a launch party set for Thursday, May 14, 2026, from 5:30 p.m. at Supercute Brewhouse on Coldharbour Lane in Loughborough Junction. (eventbrite.co.uk) The point is not just to announce a beer. It’s to turn a limited-edition release into an in-person local event. (brixtonbuzz.com) ### What is actually launching? The beer is “Cherry on Top,” a limited-edition cherry citrus lager brewed by Brixton Brewery in collaboration with Supercute. (brixtonbrewery.com) Brixton’s shop listing pitches it as a 4.3% lager with sweet cherry and a hint of citrus, packaged in 440ml cans and framed as a sunshine-and-good-times seasonal release. So this is not a vague brand crossover — there is a specific beer behind the party. ### Where is the event? It’s at Supercute Brewhouse, Unit G1, Coldharbour Works, 245a Coldharbour Lane, London SW9 8RR. That matters because Supercute now runs a brewhouse and taproom there, rather than borrowing someone else’s venue for a pop-up. The event pages from Eventbrite and Brixton Brewery both pin the same location and list the same Thursday evening timeslot. (eventbrite.co.uk) ### Why are people calling it free? Because the entry is free, but the catch is that the beer giveaway is limited. The event listing says “first come, first served – 50 free pints on us,” which is a very different thing from unlimited free drinks. Basically, the free ticket gets you into the party and the launch atmosphere. (brixtonbrewery.com) The actual free-pint offer is there to create urgency and get people through the door early. ### What happens on the night? The pitch is straightforward — first pours of the new collab beer, DJs, and a taproom party. Brixton Buzz and Brixton Brewery both describe Latin-vibes DJ sets, with DJ Panda and DJ Karfal on the lineup, plus the usual launch-night framing of music, pours, and a lively room. (eventbrite.co.uk) This is less a formal tasting and more a neighborhood party built around a beer release. ### Why does Supercute matter here? Because Supercute is still pretty new as a physical brewery presence in Brixton and Loughborough Junction. The brand took over the former Friendship Adventure brewhouse and taproom site in 2024, and Brixton Buzz was still calling its 2025 anniversary a notable survival story in a rough period for local hospitality. (brixtonbuzz.com) So a collab with a bigger, more established local brewery helps Supercute pull more people into its own space. ### Why does Brixton Brewery do this? Because collab beers sell better when they come with a scene. Brixton Brewery is not just listing “Cherry on Top” as a product online — it is also using its events and retail channels to push an in-person launch. (brixtonbuzz.com) That turns a limited-edition can into something social and local, which is especially useful in London craft beer where shelf space is crowded but taproom experiences still cut through. ### So what’s the real takeaway? This is small-beer news, but it’s real local-business news. A young brewery gets a credibility boost, an established brewery gets a fresh collab story, and both get people physically into a South London taproom on a Thursday night. (brixtonbuzz.com) In other words — the beer matters, but the foot traffic is the point. (eventbrite.co.uk) (brixtonbrewery.com)