The Doux launches My Salon Empire on Roblox

The Doux launched “My Salon Empire” on Roblox on Aug. 31, pushing the textured-haircare brand into gaming with a free-to-play salon management experience built around textured hair, salon culture and entrepreneurship. The launch was announced in a PR Newswire release and is also being promoted on The Doux’s website as a live Roblox experience. The game lets players build salons in Atlanta, work with clients, style hair and expand their businesses, according to company materials. Maya Smith, who co-founded The Doux with Brian Smith, has framed the project as an extension of the brand’s salon origins. ### What exactly did The Doux put on Roblox? “My Salon Empire” is a tycoon-style Roblox game in which players open and customize a virtual salon, consult with clients, shampoo and style hair, and grow the business over time, The Doux said in its Aug. 31 announcement. The company described it as a free-to-play experience focused on textured hair, creativity, entrepreneurship and inclusive representation in gaming. (prnewswire.com) The Doux’s Roblox landing page says players can “build your own salon in Atlanta” and “style every hair type,” while the brand’s blog says users can create braids, locs, twists, blowouts and wash-and-gos. The game also includes upgrades to salon space, staff and inventory as players progress, according to the company’s site. ### Why is textured hair at the center of the game? The Aug. 31 release said the game was designed to celebrate textured hair and inclusive representation, a point repeated across The Doux’s own marketing materials. (prnewswire.com) The company said the experience aims to bring salon culture into a platform where players already create avatars and social spaces. (thedoux.com) Maya Smith told AfroTech Culture that “Black beauty has always been about self-expression, and gaming is another place where people get to express who they are.” Smith also said, “My brand started in a salon,” linking the game’s business-simulation format to the company’s real-world beginnings. ### How does the game connect to The Doux’s brand story? The Doux was founded by husband-and-wife team Maya and Brian Smith, and outside coverage of the launch has tied the Roblox project to the company’s salon background and Black beauty positioning. (prnewswire.com) TheGrio described the game as combining hairstyling, business management and elements of Black salon culture, while Ebony said the experience centers on textured hair, entrepreneurship and Black ownership. (afrotech.com) Girls United quoted Maya Smith saying she wanted “to take the gaming community along on my own journey, back to the place where The Doux really started, my salon.” That comment places the Roblox release inside a broader brand narrative rather than as a one-off digital promotion. ### What does a player actually do once inside? The Doux said players move through salon tasks that include client consultation, shampooing, styling and business growth. (thegrio.com) The company’s materials say the game rewards players as they expand their salons, add stations, hire team members and personalize their spaces. (girlsunited.essence.com) A trailer posted by The Doux says the game is available now and shows a progression from a single chair to a larger salon operation. A TikTok post from the brand also said the “salon is OPEN” and invited users to build salons in Atlanta and style hair across multiple textured looks. ### Where can people find it now? The Doux’s Roblox landing page says “Play Free on Roblox,” and the company’s Aug. 31 release says the experience is live now. (prnewswire.com) The brand’s blog and social posts continue to direct users to the game, suggesting the immediate next step is player acquisition on Roblox rather than a later staged rollout. That is an inference from the company’s launch materials and active promotion. (tiktok.com)