OpenAI Prices Pro Tier

OpenAI now has three clear price rungs for individual ChatGPT users: $20 for Plus, $100 for a new Pro tier, and $200 for the top Pro tier. The new middle plan arrived on April 9 and is aimed at people who use OpenAI’s coding tool hard enough to outgrow the $20 plan but not enough to justify $200. (openai.com) The product at the center of this is Codex, which OpenAI describes as an artificial intelligence coding agent that can write, review, and ship code faster. It is built for people working in a terminal, an integrated development environment, or the Codex app, not just people asking a chatbot for one-off code snippets. (openai.com) OpenAI says the new $100 plan gives 5 times the Codex usage of ChatGPT Plus, while the $200 plan stays the highest tier at 20 times Plus. For a limited time, OpenAI says the $100 plan gets 10 times Codex usage versus Plus, which shows this launch is really about heavier coding workloads, not a bundle of brand-new features. (openai.com) OpenAI’s own help page says both Pro plans include the same core capabilities and mainly differ on usage allowance. That makes the new price point less like buying a different car and more like buying a bigger gas tank for the same car. (openai.com) The company’s community announcement says the new tier is “best for longer, high-effort Codex sessions” and says users can run demanding workflows across parallel projects. In the same post, OpenAI says the $100 tier offers 5 times more Codex usage than Plus and calls out 20 times higher limits than Plus during the current bonus period. (community.openai.com) This fills an awkward gap OpenAI had created for itself. The company launched a $200 ChatGPT Pro plan in December 2024, and that left a steep jump from $20 to $200 for freelancers, startup engineers, and small teams paying out of pocket. (openai.com) The timing also lines up with a broader fight over coding agents. VentureBeat reported that OpenAI is trying to win over developers and “vibe coders” from rivals such as Anthropic, and TechCrunch reported that OpenAI positioned the $20 Plus plan and the new $100 tier around daily Codex use. (venturebeat.com, techcrunch.com) At the same time, OpenAI is telling investors it expects advertising to become a huge business. Reuters, citing Axios, reported projected ad revenue of $2.5 billion in 2026 and $100 billion by 2030, with interim figures of $11 billion in 2027, $25 billion in 2028, and $53 billion in 2029. (reuters.com, axios.com) Axios also reported that those investor materials assume OpenAI’s products could reach 2.75 billion weekly users by 2030. A company that thinks on that scale does not want one subscription for everyone; it wants separate lanes for casual users, working professionals, heavy coders, businesses, and eventually advertisers. (axios.com) So the $100 plan is not just a cheaper version of the old $200 offer. It is OpenAI carving the market into smaller slices while Codex turns from a chatbot feature into a metered work tool and ads loom as a second giant revenue stream beside subscriptions. (openai.com, reuters.com)