Paris Good Fashion Expands Global Efforts
The sustainable fashion initiative Paris Good Fashion has announced its expansion to New York, London, and Milan. The organization works with industry stakeholders to standardize best practices in sustainability and promote circularity. This move aims to keep environmental and social responsibility at the forefront of global fashion conversations.
- Founded in 2019, Paris Good Fashion was initiated by the City of Paris with the initial goal of making Paris the capital of more responsible fashion by the 2024 Olympic Games. - The organization brings together over 100 members, including major groups like LVMH and Kering, brands such as Chanel and Lacoste, and retailers like Galeries Lafayette, collectively representing 60-70% of the French market's turnover. - One of Paris Good Fashion's key initiatives is a working group focused on reducing the waste from hangers and polybags, which has developed a method to cut this form of pollution by over 70%. - The expansion into New York, London, and Milan is part of its 2024-2030 roadmap to establish Paris as an exemplary capital of responsible fashion capable of international influence and innovation. - In New York, a specific partnership with department store Printemps will focus on gathering real-time insights into consumer values regarding ethical and sustainable consumption. - A major part of the international effort is a large-scale public consultation on making sustainable fashion more desirable, conducted in France, the United States, the United Kingdom, and Italy. - The previous citizen consultation in 2020 gathered input from over 107,000 participants, leading to 3,319 proposals and highlighting priorities such as recycling, second-hand markets, and consumer information. - To ensure a common understanding across the industry, the association created a glossary with over 350 definitions of key sustainability terms, developed in collaboration with members like Deloitte, Chanel, and Kering.
