DATA.BET to Power Kanggiten Sportsbook
The esports data provider DATA.BET has signed an exclusive agreement to provide data and odds for the Kanggiten sportsbook. This deal highlights the ongoing convergence of specialized data firms and sportsbook operators in the European market.
- Under the terms of the exclusive agreement, DATA.BET will provide Kanggiten's clients with a comprehensive sportsbook solution that includes an Odds Feed for over 65 sports, covering more than 50,000 events and 2,000 betting markets each month. - A core part of the technology package is a customizable Single Page Application (SPA), which enables operators to modify visual components to match their brand identity while also improving SEO performance. - The deal integrates DATA.BET's Managed Trading Services, providing Kanggiten's B2B clients with continuous, 24/7 risk management. - This partnership is a key component of DATA.BET's "betting-for-casino" strategy, which focuses on providing casino operators with the tools to either introduce or significantly upgrade their sports betting offerings. - Kanggiten, led by CEO Viktor Cherkas, offers a modular B2B iGaming platform; this deal embeds DATA.BET's full-stack sportsbook engine directly into that modular architecture. - For engineering teams at operator companies, this integrated solution is intended to decrease integration complexity and shorten the timeline for launching a new sportsbook. - To drive user engagement, the platform includes interactive widgets that let bettors conduct live analysis without leaving the operator's site, as well as low-latency video streaming and a Bet Builder for customized wagers. - This alliance is indicative of a wider iGaming trend where B2B platform providers are bundling specialized, full-stack solutions to give operators more scalable and flexible technology options.
