Richmond American Homes Expands in CA and CO
Homebuilder Richmond American Homes announced the debut of two new residential communities in Victorville, California. The company, a subsidiary of Sekisui House U.S., Inc., also launched a new community in Castle Rock, Colorado, expanding its portfolio in both western states.
- The parent company of Richmond American Homes, Sekisui House, is a global leader in homebuilding with a strong focus on sustainability and technological innovation. The company's "Green First" policy emphasizes features like solar panels and advanced ventilation systems, and they have a "Gohon no Ki" or "Five Trees" project that encourages planting native trees to support local ecosystems. - For business majors aiming for a construction management career, transferable skills such as financial management, project management, and business principles are highly valued. Entry points often include roles like a project coordinator or assistant project manager, which provide a practical foundation in the industry. - A direct entry path into the homebuilding industry for business graduates is through new home sales. Richmond American Homes offers a "Peak Sales Training" program for new sales associates, which includes orientation, systems training, and on-the-job selling experience. This role can be a stepping stone to other positions within the company. - In response to fluctuating interest rates, major homebuilders are utilizing incentives to attract buyers. A common strategy is the mortgage rate buydown, where the builder pays to lower the buyer's interest rate for the initial years of the loan, making homeownership more affordable. - The Victorville, California, housing market is considered somewhat competitive, with homes receiving an average of two offers and selling in approximately 41 days. As of early 2026, the median sale price for a home in Victorville was around $435,000, representing a 3.6% increase from the previous year. - The new construction market in Castle Rock, Colorado, features a median listing price for new homes around $685,000. The cost to build a custom home in the area can range from $375 to $500 per square foot, excluding land costs, which can be upwards of $300,000 for a lot. - Sekisui House, Richmond American's parent company, is known for its advanced prefabrication methods and proprietary "SHAWOOD" timber-frame houses, which offer enhanced durability and earthquake resistance. The company is also committed to developing net-zero energy houses (ZEH) and aims to use only recycled materials in homebuilding by 2050. - The broader U.S. housing market in 2026 is seeing a narrowing price gap between new and existing homes, partly due to builder price cuts and incentives. Economists predict a modest gain in single-family home building and sales, with a potential increase in housing inventory as the "lock-in effect" of low mortgage rates from previous years begins to fade.