Gimme Seaweed Names External CEO
Gimme Seaweed, a Marin County snack brand, appointed Chris Lansing as its first external CEO, indicating a willingness to bring in outside expertise as the company grows. This move often precedes changes in board composition and committee structures, particularly as companies scale or seek new capital.
Chris Lansing's appointment as CEO signals a new growth phase for Gimme Seaweed, with founders Annie Chun and Stephen Broad remaining involved in the company's mission and vision. Lansing's focus will be on accelerating distribution, expanding product innovation, and strengthening the company's platform for sustainable growth. Her experience includes leadership roles at Health-Ade Kombucha and Nature's Bakery, both of which saw successful exits under her guidance. Lansing's expertise in scaling mission-driven brands aligns with Gimme Seaweed's ambition to lead the healthy snacking market. Gimme Seaweed was founded in Northern California and is known for popularizing seaweed snacks in the U.S.. The company is the first to offer organic, non-GMO seaweed and holds the #1 organic seaweed snack brand position. The seaweed snacks market is experiencing substantial growth, projected to reach $4.66 billion by 2030 with an 11.6% CAGR. Gimme Seaweed's commitment to sustainability is evident through its partnership with rePurpose Global, removing plastic waste from the environment. The company's seaweed is sustainably grown in protected regions off the South Korean coast.
