Higgsfield AI's Marketing Studio launches

Higgsfield AI has rolled out a new ad-making tool that turns a product link into ready-made video spots across multiple formats. (higgsfield.ai) The product, called Marketing Studio, lets users paste in a product page URL and generate formats including user-generated content style clips, tutorials, product reviews, unboxings, television spots, and computer-generated imagery ads from one workspace. (higgsfield.ai) Higgsfield says the system pulls product images, descriptions, logos, and brand colors directly from the linked page, then assembles a script, shots, captions, avatar, and edit inside its “Click to Ad” workflow. (higgsfield.ai) The launch extends a product line Higgsfield began building in September 2025 with Ads 2.0 and UGC Factory, two earlier tools aimed at turning product images into short commercial clips and creator-style ads. (higgsfield.ai 1) (higgsfield.ai 2) Under the hood, Marketing Studio runs on Seedance 2.0, which Higgsfield describes as ByteDance’s video generation model for text, image, video, and audio inputs, with support for clips up to 15 seconds. (higgsfield.ai) Higgsfield is pitching the tool at marketers who need many versions of the same ad for different channels, a market where short-form video creative has become a routine production job rather than a one-off campaign asset. (higgsfield.ai) (greenfroglabs.com) The company has been scaling quickly. TechCrunch reported on January 15, 2026, that Higgsfield reached a $1.3 billion valuation, and Crunchbase lists Alex Mashrabov as co-founder and chief executive officer and Yerzat Dulat as co-founder and chief technology officer. (techcrunch.com) (crunchbase.com) Higgsfield’s own pages also show aggressive introductory offers around Seedance 2.0, including “up to 70% off” and a seven-day unlimited access promotion, indicating the company is using discounts to pull new users into the product. (higgsfield.ai) Social posts tied to the launch have also circulated claims that founders were using scraped Shopify store data to send free custom ad pitches as a lead-generation tactic. I could verify the posts exist from the user-provided X reference, but I could not independently confirm the scraping claim or find a public response from Higgsfield. (x.com) For now, the clearest change is practical: Higgsfield has moved from separate image-to-ad and avatar tools toward a single interface that starts with a storefront link and ends with a batch of platform-ready video ads. (higgsfield.ai)