Korean fried chicken trend

The government survey responsible for the data was the “2025 Global Korean Food Consumer Survey,” carried out by the Ministry of Agriculture, Food and Rural Affairs together with the Korean Food Promotion Institute, with fieldwork conducted from July 3 to Aug. 25, 2025 and results released Nov. 23, 2025. (korea.net) (korea.net: ) In the survey’s "most preferred" single-choice question, Korean-style fried chicken registered 14.0% while kimchi scored 9.5% and bibimbap 8.2%, giving exact share comparisons behind the headline. (asiae.co.kr) (asiae.co.kr; creatrip.com) When respondents were asked which Korean dishes they had eaten most frequently in the past year, Korean chicken led at 28.3%, kimchi followed at 28.0%, and bibimbap at 19.9%, indicating a gap between "most eaten" and "most preferred" answers. (creatrip.com) (creatrip.com; korea.net) Separate industry data show Korean foodservice expansion: Korean restaurant companies operated 4,644 overseas outlets across 56 countries in 2025, up 24.8% from 3,722 in 2020, underscoring rapid international growth of K‑food chains. (en.sedaily.com) (en.sedaily.com: ) The aT/Ministry surveys and business counts also highlight category concentration: one account lists 1,809 overseas outlets identified as Korean fried‑chicken stores, reflecting chain-level penetration in multiple regions. (en.sedaily.com) (en.sedaily.com) Chain-level examples cite Bonchon operating roughly 150 U.S. outlets and about 500 worldwide, and industry commentary noted a roughly 22% year‑on‑year surge in Korean‑style chicken restaurants in the U.S. market during the period cited. (chosun.com) (chosun.com; en.sedaily.com)